Formula 1
Alfa Romeo continues cryptocurrency drive with Vauld sponsorship
The Alfa Romeo Formula 1 team has signed up cryptocurrency lending platform Vauld as a sponsor
Formula 1 signs Lenovo sponsorship as brand’s motorsport presence grows
Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors.
The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season
Cosmote sublicenses F1 rights in Greece from ERT for one more season
Greece’s Cosmote TV has renewed rights to the Formula One World Championship in a sublicensing deal with public-service broadcaster ERT covering the 2022 season, which starts on March 18.
StarHub extends F1 rights to cover 2022 season
Singapore telco StarHub has acquired non-exclusive media rights covering the 2022 Formula One season.
StarHub will show all races this season live on its linear channels and streaming platform
Haas F1 ends deal with title sponsor Uralkali
Formula 1 team Haas has terminated its title sponsorship deal with Russian potash fertiliser producer and exporter Uralkali amid the ongoing conflict in Ukraine
IWC Schaffhausen extends with Mercedes-AMG Petronas F1 team
Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension
McLaren terminates Bitci deal after less than a year
Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci.
McLaren initially partnered with Bitci
BWT revives F1 team title status with Alpine
Austrian water treatment supplier BWT has signed a long-term title sponsorship with the Alpine F1 Team, effective immediately
Red Bull Racing signs $500m title sponsorship deal with Oracle
Formula 1’s Red Bull Racing has signed a title sponsorship agreement with technology company Oracle.
Hilton extends McLaren Racing sponsorship
Hotel group Hilton has signed a multi-year extension to its long-standing sponsorship of the McLaren Racing Formula 1 team, an association which has been in place since 2005
Champions League and F1 content features in Canal Plus-Snapchat tie-up
French pay-television broadcaster Canal Plus has agreed a content deal with social media platform Snapchat
Scuderia AlphaTauri signs Fantom as global sponsor after short-term 2021 deal
Formula 1 team Scuderia AlphaTauri has signed a global sponsorship deal with smart contract platform Fantom
New FIA leadership looks to Asia with “ambitious development strategy”
The new International Automobile Federation (FIA) leadership will prioritise growth in Asia, according to its recently appointed vice-president for the Asia-Pacific region
Williams claims victory in arbitration case against former title sponsor ROKiT
Formula 1 motor-racing team Williams is poised for a cash injection after reportedly securing victory in an arbitration case against former title sponsor, the ROKiT conglomerate
Ferrari signs top-tier deal with blockchain specialist Velas Network
Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.
Santander returns as Ferrari sponsor with carbon neutral emphasis
Spanish financial services company Banco Santander has today (Tuesday) announced a return to Formula 1 motor racing team Ferrari by agreeing a new multi-year sponsorship deal that is designed to support…
Foxtel channels attract 437,000 viewers for F1 finale
The controversial end to the 2021 Formula 1 season drew a strong audience in Australia, with 437,000 viewers staying up late to watch Max Verstappen win his first championship by overtaking Sir Lewis Hamilton…
Formula 1 finale attracts 7.4m peak UK audience and 5m viewers in Holland
An audience of more than 5 million Dutch viewers watched the exciting finale to the Formula 1 season yesterday (Sunday) in which home favourite Max Verstappen beat Lewis Hamilton to win his first world…