HomeNewsSponsorship & MarketingMotorsportUnited Kingdom

Hilton extends McLaren Racing sponsorship

Daniel Ricciardo driving the McLaren F1 car ahead of the 2021 Abu Dhabi Grand Prix. Hilton branding is on the nose of the car. (Photo by Clive Rose/Getty Images)

Hotel group Hilton has signed a multi-year extension to its long-standing sponsorship of the McLaren Racing Formula 1 team, an association which has been in place since 2005.

The deal will continue to provide Hilton with branding across the McLaren F1 race cars from this year onwards, as well as unique experiences for its Hilton Honors members. In addition, the international company will offer the McLaren F1 team rooms in its hotels at race locations globally.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here