Inside Track
Esports

Adrian Staiti, APAC president of sports marketing agency Sportfive, challenges the wary outlook for the sports industry and says a 'better normal' will flourish once markets come out of the pandemic.
Football

Simon Oliveira, founder and managing director of KIN Partners, discusses how Covid-19 has forced a radical rethink in the relationship between clubs, leagues, broadcasters, players and fans
Football
Sponsorship & Marketing

Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.

Michael Bapis, managing director with Vios Advisors at Rockefeller Capital Management, explores how the ongoing Covid-19 pandemic has fundamentally changed expectations across the sports industry, but also what has remained intact
Media

Lee Choong Khay, head of sport at Malaysian pay-television broadcaster Astro, implores rights-holders and broadcasters to take the opportunity of the Covid-19 interruption to reconsider the sports media rights model.

In an interview for SportBusiness Review, Manu Leroy, head of marketing and communications at the Royal Belgian Football Association, was asked whether having a team of stars who all play for clubs outside…

SportBusiness Asia's Kevin McCullagh looks at Football Marketing Asia's mandate to commercialise the Asian Football Confederation's rights, and its aims for long-term success.
Finance & Law

David Berdugo, manager for the sports and entertainment department for the MBAF accounting firm, explores the large-scale impact of the Covid-19 pandemic has levied upon professional and amateur athlete income.
Cricket

SportBusiness Sponsorship reporter Matthew Williams argues that the development of a women's IPL should be made prioritised in order to take women's cricket to the next level.

SportBusiness' US Editor looks at the return of baseball and its labor negotiation process in the midst of a public health crisis.

Ben Nichols, a leading communications expert in international sport, discusses how the modern athlete is all powerful, and can use their influence to make positive changes in the world.
Events

Jon Tibbs, founder and chairman of sports communications agency, Jon Tibbs Associates, thinks some of the good habits and innovative thinking Olympic federations have adopted during the Covid-19 lockdown could endure long after the crisis.
Business

Jim O’Connell, president of New York-based Athletes First Partners, explores the fast-changing role of agencies to the sports industry amid the Covid-19 pandemic
Football
Media

Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.
Football
Sponsorship & Marketing

George Cullen, account manager at Hill + Knowlton Strategies, applauds a dramatic shift in the influence of sports people to affect social change – with implications for brands and rights-holders

Aled Rees, managing director, strategy & consultancy at CSM Sport & Entertainment, takes a look at how environmental considerations will impact the future of F1

Having led sponsorships for major B2C and B2B brands in the US, Jared Melzer shares his perspectives around sponsorships and Black Lives Matter
American Football
Sponsorship & Marketing

Jarren Ginsburg, associate and litigation lawyer with Foley & Lardner LLP's sports and entertainment group, explores how the Los Angeles Rams' new uniforms are poised to help open an important new area of sports sponsorship