Jon Tibbs

Jon Tibbs, chairman of JTA, explains why allowing and empowering Olympic athletes to tell their own stories across digital media will help ensure the future of the Games.

Jon Tibbs OBE is chairman and founder of Jon Tibbs Associates. He is one of the leading communications experts in the Olympic Movement, whose winning clients include Sochi 2014 and LA 2028 among others. Here he argues that early interest in hosting the 2032 Games from a number of major cities in regions around the world suggests a bright future for the Olympics...

Jon Tibbs, chairman and founder of JTA considers the impact of The Athletic’s first move outside its US homeland.