News

UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.

Premier League chief executive Richard Masters has hit out at Fifa for refusing to engage in talks with football stakeholders worldwide over the expansion of the international calendar.

Private equity investment in French football has had the benefit of boosting revenues to record sums, but losses remain a concern despite narrowing year-on-year.

Mediaset España has again secured free-to-air rights to Formula 1’s Spanish Grand Prix in a deal negotiated with media group and subscription broadcaster DAZN.

The IPO of the sports-focused private equity firm is the best debut of a $1bn-plus offering on a European exchange in more than three years.

The NHL has its first streaming only deal in Canada after Amazon reached a two-year rights deal with Rogers Communications to air Monday night games.

Following months of speculation, Fifa today confirmed a four-year global sponsorship agreement with Saudi Arabia-owned oil firm Aramco.

Juventus FC has appointed the Two Circles agency as it intensifies its efforts to identify a new brand to replace long-standing front-of-shirt sponsor Jeep.

Seattle Kraken has becomes the first NHL team to strike a direct local media rights agreement with Amazon for the online retail giant's Prime Video streaming platform.

The Formula 1 Channel becomes the latest addition to F1’s portfolio of programming currently available for fans in the USA, supporting the core live offerings from ESPN and F1 TV.

The Chicago Bears of the National Football League has unveiled a $4.6bn (€4.3bn) plan to build a domed stadium on the lakefront area next to current home Soldier Field. Half the cost of the $4.6

Rights sales processes are being issued in Mena for WTA Tour and Fiba basketball, SportBusiness understands, as DAZN’s Broadcast Partnerships arm seeks to maximise the impact of major events in the region and end the Tour blackout.

Sports media rights executive Stew Walker has been recruited by Commercial Sports Media (CSM) as a consultant to work in the UK market

LaLiga is to have at least two English-language broadcasters in sub-Saharan Africa from next season, after non-exclusive rights were sold to pay-television's StarTimes and Tanzania-based Azam Media.

MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.  

LaLiga could stage a regular-season game in the United States as early as the 2025-26 season, its president Javier Tebas has declared, amid reports that Fifa is considering lifting such a ban.