Inside Track

As many major events are postponed due to Covid-19, BCW’s Lars Haue-Pedersen provides hints for organisers of these events on how to adapt their communication strategy.

Francis Coady, general manager of Havas Sports & Entertainment for Australia and New Zealand, reports on the need for meaningful partnerships to help navigate these abnormal times.

James Fenn, content and publishing strategist in the sports and partnership marketing team at Hill and Knowlton Strategies, explains how the NFL made its virtual NFL draft an immediate success.

Paul Garbett, associate director at CSM Sport & Entertainment, explains why Barcelona’s plans to rename the Camp Nou is a PR masterstroke that will help protect themselves and potential partners from future reputational risk.

As the football industry contemplates a restart, CSM’s partnership development director and head of football, Chris Beadle, considers what lies ahead for the game’s key stakeholders in a post-lockdown landscape.
Australian Rules Football
Sponsorship & Marketing

Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors

Mark Cornish, board advisor to Sponsor.Online, believes that football properties need to take advantage of their reach and move to a digital sponsorship marketplace.

Tim Smith, founder and lead consultant at impact and legacy consultancy EventID, lays out six themes and tactics he recommends in order to re-emerge strongly after the global shutdown caused by the Covid-19 pandemic

Chris Winn, finance academic at University College of Football Business and former co-author of the Deloitte Annual Review of Football Finance, reflects on the financial concerns in the world of the English Championship in the face of the Covid-19 pandemic

Scott Rosner, Professor of Professional Practice; Academic Director, M.S. in Sports Management Program, School of Professional Studies, Columbia University, says the current Covid-19 pandemic requires full acceptance of uncertainty.

The last couple of months has been a reminder that, despite our globalised, internet-connected world, the physical distances between countries and people really matter

SportBusiness' US editor Eric Fisher looks at the deeply altered role sports now plays in the wake of the Covid-19 pandemic.

Garry Dods, founder and managing director of WeAreFearless, discusses embracing uncertainty and finding new opportunities during the Covid-19 pandemic, rather than waiting for life to return to normal.

Chris Russo, chief executive of Fifth Generation Sports, explores the ramifications of the ongoing Covid-19 pandemic on the still-developing world of legal US sports betting.

SportBusiness is delighted to support the Globe Soccer Awards and its worldwide family in a fundraising exercise on behalf of the Gemelli Hospital, one of the most respected medical institutions in Italy where Covid-19 has taken a particularly dreadful toll.
Business

Paul Garbett, associate director at CSM Sport & Entertainment, gives his view on the impact and opportunities of a dramatically changed post-coronavirus sporting calendar.

Jon Tibbs, founder and chairman of international relations and brand-building in sport consultancy JTA, delivers an essential briefing on the fundamentals of effective crisis communications for sports bodies in an unprecedented period of uncertainty.

Michael Bapis, managing director with Vios Advisors at Rockefeller Capital Management, calls for calm and focus in the face in the historic market disruptions due to Covid-19