Garry Dods, founder and managing director of WeAreFearless, discusses embracing uncertainty and finding new opportunities during the Covid-19 pandemic, rather than waiting for life to return to normal.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Why the financial crisis was the making of the modern sponsorship industry
Mark Cornish, founder of roosponsorship.com, explains how sponsorship was forced to take stock and get better at evaluation.
Join forces to care for Covid-19 patients in Italy
SportBusiness is delighted to support the Globe Soccer Awards and its worldwide family in a fundraising exercise on behalf of the Gemelli Hospital, one of the most respected medical institutions in Italy where Covid-19 has taken a particularly dreadful toll.
Pitbull becomes part-owner of Nascar’s Trackhouse Racing Team
Popular US musician Pitbull has become a part-owner of Nascar Cup Series organization Trackhouse Racing Team ahead of its debut season in 2021.
Serie A details specifics of ‘territorial’ Mena rights tender
Lega Serie A has today (Friday) published its invitation to tender for broadcast rights in the Middle East and North Africa from 2021-22 to 2023-24, offering a region-wide package and individual packages…
Nascar’s Netflix sitcom to be released day after Daytona 500
The Crew, a new Netflix sitcom focused on a small Nascar Cup Series team, will be released on February 15, the day after the stock car racing series' season-opening Daytona 500 race
M6 and TF1 offer stop-gap exposure solution to Ligue 1
Nicolas de Tavernost, chairman of M6, has written to France’s Professional Football League (LFP) proposing the French free-to-air commercial broadcaster as a short-term solution to the top-tier Ligue 1…
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.