Inside Track

Streaming isn't killing the traditional sports television powerhouses; instead, a new world of multiple sports video platforms has emerged, says Asia-Pacific editor Kevin McCullagh.

SportBusiness US Editor Eric Fisher explores the ramifications of Major League Soccer's dramatic global media rights agreements with Apple worth at least $2.5bn (€2.4bn) and how it adds to the legacy of league commissioner Don Garber.

Mohamed Feizel, head of Sportstech for APAC, Genius Sports, says football leagues and clubs across Asia are taking innovative steps to capture the attention and data of their sports-mad and digitally native fans.

Michael Uva, vice-president and head of basketball at 160over90, explains why player and performance awards must continue to evolve in order to maximise their potential as fan content and value as a sponsorship asset

Tim Mangnall, chief executive of specialist NFT advisory company Capital Block, provides seven pointers for launching a digital collectible offering

Two leading Australian sports industry academics distil five key challenges for sports industry leaders, identified at last month's SportNXT conference in Melbourne.

Foley & Lardner LLP’s Quinn D’Isa and Gregory Marino explore the potentially far-reaching ramifications of a recent legal decision in New York regarding daily fantasy sports and how it is defined within the context of gambling regulations.

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how baseball’s vast array of content could be better organized to accelerate the sport’s marketing and fan engagement efforts.

Publicis Sport & Entertainment has conducted a study into UK perceptions about athlete activism. The firm’s global head, Ben Cronin, unpacks the sponsorship implications of the research.

Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, examines why the technology industry is upping its investment in Formula 1 and advises how best to construct an integrated, tech-focused sponsorship agreement.

Tim Mangnall, chief executive of NFT advisory firm Capital Block, explains why, in his view, Liverpool FC's launch of a new NFT collection has not been a success, with only 5 per cent of the collection having sold at the time of writing.

Foley & Lardner LLP litigation associate Samuel Fishman explores the potential legal pitfalls of using tribal-state compacts to bypass state law approval of sports betting in the United States.

RealResponse chief executive David Chadwick explores how a culture of fear still lurks beneath the surface in college basketball, despite a wave of major changes that has hit other parts of the sport.

Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.

SportBusiness Asia editor Kevin McCullagh says an industry exodus from Hong Kong has left Singapore as the definitive sport business 'hub' for the Southeast Asia region.

SportBusiness' US editor details how Major League Baseball commissioner Rob Manfred displayed a notably changed tone following the completion of a hard-fought collective bargaining agreement with the MLB Players Association.

The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.