Inside Track

Latest Features

Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe

Neuroscientist Frederick "Freddy" Starr explores how remote neurofeedback will transform competition for top athletes, redefine how training happens, and create new business opportunities for numerous entities in the athlete performance ecosystem

Sport was caught in the crossfire of the four-year feud between Qatar and Saudi Arabia that ended with an agreement between the Middle Eastern rivals this month. The peace deal raises intriguing prospects for cooperation and joint projects.

Roger Duthie, independent senior advisor at Leverage Marketing Advisors and former head of global sponsorship at Emirates, details how he thinks Dubai has set a good example in its management of the Covid-19 and the return of sport during the pandemic

Olympic and global sports marketing veteran Terrence Burns explains his role in Doha's successful bid for the 2030 Asian Games and predicts the impact of the Covid pandemic on city bidding strategies


Jason Mezrahi, founder of daily fantasy sports and betting information company Win Daily Inc., explains how his company responded the Covid-19 pandemic by increasing payroll and marketing budgets and freezing membership payments

Simon Cummins, partner and head of the global sports, gaming and media practice at executive search and talent consulting firm Odgers Berndtson, discusses some of the tensions involved in working with private equity investors

Foley & Lardner LLP's Nicole Marschean explores the legal hurdles MLB teams must look at surrounding their ticketing strategies in preparation for the 2021 season

I arrived in Singapore in September 2019 to help establish SportBusiness’s new Asia-Pacific editorial operation.

SportBusiness US Editor Eric Fisher on trying to fill empty seats, both here and across the industry

The IOC recently declared 85 per cent of the recommendations laid out in Agenda 2020 have been achieved. Ben Cronin asks if the programme has succeeded in its core objective of controlling the cost of the Olympics

Matt Vandrau, group chief executive, CSM Sport & Entertainment, says one of the biggest changes brought about by this year’s pandemic was the reappraisal of rights values by clients

Foley & Lardner LLP's Andrew Lee and Gregory Marino explore the ramifications of the new Empowering Olympic, Paralympic and Amateur Athletes Act in the United States and ask if increased oversight of the USOPC by US Congress threatens its autonomy in the eyes of the IOC

Two Circles CEO Gareth Balch explains why 2021 will present a once-in-a-generation opportunity to grow the world’s engagement with sport – making it more important than ever to be a sports marketer

Tony Simpson, partner and head of sport at board advisory firm Savannah, looks back on a year in which sports bodies had to take a long, hard look at their diversity & inclusion policies and working from home became the new norm

Steve Madincea, co-founder and managing partner at Fantastec, discusses ways rights-holders can turn to emerging technologies to engage fans at a a time when stadiums are closed and live viewership is falling.

AIBA presidential candidate Suleyman Mikayilov explains how he would seek to address the boxing federation's financial problems in this sponsored column, produced in association with Quattro Sport Consultancy Services

Rebecca Hopkins, CEO of The STA Group and partner in Sightline Ventures, reflects on the way sport has relied on technology during the Covid-19 pandemic and asks which adaptations are here to stay.

Bobbie Ttooulis, executive director of shipping and e-commerce delivery company, Global Freight Solutions, says sports merchandising needs careful management at peak sales periods, like kit launches and Christmas.

Brian Gordon, chief executive at Engine Shop, argues that Covid-19 has transformed fan engagement and that sports businesses and brand partners need to move beyond the game day fixation to win fans back

Rich Abend, chief executive and co-founder of mobile-based youth sports coaching and mentorship platform Famer, discusses the need for young athletes to remain as engaged as possible during the ongoing Covid-19 pandemic.

Janine Mostyn, founder and managing director of talent search specialists Huckleberry Sport, says that as the industry is entering post-Covid recovery, it is worth investing in experts when it comes to hiring new staff

Justin Casey, associate attorney in Foley & Lardner LLP's Transactions Practice and a member of the firm's Sports & Entertainment Group, explores the US state-level developments in college sports' emerging name, image, and likeness legislation

Wouter Sleijffers, chief executive for leading British competitive gaming culture brand Excel Esports, explains how the journey to profitability doesn’t end at power brands and why esports needs to move beyond lifestyle and towards purpose to strengthen the industry.