HomeFan EngagementMultiple SportsGlobal

Tammy Parlour | Commercial viability now key for women’s sport to build on increased visibility

Tammy Parlour, CEO of the Women's Sport Trust, reflects on the findings of the trust's latest report into the visibility of women's sport and believes there are plenty of reasons to be positive about the sector

Tammy Parlour, CEO of the Women's Sport Trust, reflects on the findings of the trust's latest report into the visibility of women's sport and believes there are plenty of reasons to be positive about the sector

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Most recent

While a 'typical' fan doesn't exist, most of the audiences today have a growing digital appetite, crave personal experience, counter conventional beliefs, and want to be engaged on their terms

Recent changes in Malaysian club football include league restructure and major new commercial deals

One of the major misconceptions about women’s sport is that it is essentially men’s sport played by women. Wh