Women's Sport Trust
WSL, Six Nations and T20 World Cup fuel UK viewership rise for women’s sport
The first four months of 2023 brought record TV viewership for women’s sport in the UK, according to the Women’s Sport Trust.
Citing data from Futures Sport & Entertainment, the Trust said 20.6 m
Tammy Parlour | Commercial viability now key for women’s sport to build on increased visibility
Tammy Parlour, CEO of the Women's Sport Trust, reflects on the findings of the trust's latest report into the visibility of women's sport and believes there are plenty of reasons to be positive about the sector
Research highlights record-breaking viewership for women’s sport in UK
New research published by the Women’s Sport Trust has found that the average viewing time per person for women’s sport on television in the UK increased by 131 per cent year-on-year in 2022.