Research highlights record-breaking viewership for women’s sport in UK

England celebrate with the Uefa Women's Euro trophy (Photo by Richard Sellers/Soccrates/Getty Images)
England celebrate with the Uefa Women's Euro trophy (Photo by Richard Sellers/Soccrates/Getty Images)

New research published by the Women’s Sport Trust has found that the average viewing time per person for women’s sport on television in the UK increased by 131 per cent year-on-year in 2022.

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