Features

It is 8-times harder and more labour intensive to sign a new sponsor than it is to renew an existing one. Here we examine how sponsors can be serviced so that their value to the sports organisation increases over time.

It was with a deep sense of shock and sadness that we received news from FIBA Europe of the sudden and untimely death of its president Olafur Rafnsson. The loss of his remarkable energy, intellect and vision will be felt very deeply by the organisation and by all those in sport who share a passion for its future.

Broadcasters are adopting a new breed of speciality cameras that are set to revolutionise the way we view sport. Here we give you the lowdown of the game-changing technologies that are set to be common use next year.

Carlo De Marchis, Chief Product Officer, deltatre shares his vision of the future of social broadcasting.As the digital landscape evolves, new opportunities and challenges emerge for every player in the business of sport.

Dave Gordon, the former Head of Events at the BBC who left the UK public-service broadcaster after 40 years in December 2012, looks at how 2016 Olympic Games broadcasters can raise the bar even higher than it was in London.

The domestic sports marketing sector in the Gulf states of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE (United Arab Emirates) has been slow to develop and gain credibility despite the massive investment in sports infrastructure and international events across the region. We talk to sports marketing practitioners and property owners in the region to see if that state of play is changing.

Rupert Pratt of Agency Generate and Rede Luis Baez, Senior Manager at  Euroleague Basketball give a worked example of the power of owning the social media channel around a sports property. This presentation was first given to the SportBusiness Connected Sport conference hosted by Eurosport in in May 2013

In 2012, the number of tourists visiting Malaysia rose to more than 25 million, a year-on-year increase of four per cent.

Bringing major international sport to the region has played a central role in the country's tourism strategy, and the hosting of events such as Formula One and MotoGP grands prix and ATP (Association of Tennis Professionals) and WTA (Women's Tennis Association) tournaments has made Malaysia an important destination for rights-holders looking to establish a presence on the Asian continent.

In an exclusive interview with SportBusiness Group editorial director Kevin Roberts at the 2013 SportAccord International Convention in St. Petersburg, Tony Nagamaiah, general manager of Malaysia Major Events, explains the country's ambitions to become the premier destination for international sports events in Asia.

This is your opportunity to discover the best sports management courses in the world.

SportBusiness International published its 2013 Postgraduate Sports Course Rankings in May after surveying hundreds of former students and dozens of universities across the globe.

As well as finding out the overall winner, you can also discover the best courses in North America and Europe, the leading programmes for French-speakers, which courses are producing the wealthiest alumni and the latest developments in education online. 

 

Dan Jones, head of the Sports Business Group at Deloitte, discusses the key findings from the 22nd edition of the Annual Review of Football Finance

From its inception and first edition in Singapore in 2010, the Youth Olympic Games is now one of the most prestigious multi-sport games properties. However, the process of deciding who will stage the next editions is still designed to present as few barriers as possible to aspiring YOG hosts. Bidding cities are prevented from spending on advertising and there are restrictions on the number of new venues that can be included in any proposal.

Bid leader and Colombian minister of sport, Andres Botero Phiillipsbourne, shows some powerful images and explains why bidding host Medellin is the right fit for the 2018 Youth Olympics.

Wimbledon is more than a tennis grand slam but it's unique character has to be nurtured if it is to avoid being taken over by commercial interests. It is a line that CEO Richard Lewis treads with finesse and passion.

Australian Rugby Union (ARU) chief executive Bill Pulver tells SportBusiness why the 2013 British & Irish Lions tour will play a central role in turning around the body’s ailing financial fortunes. Includes chart "the Lions tour by numbers"

Russian gas giant, Gazprom has an image problem that it hopes sponsorship of football will help overcome. Its approach is a case study in using soft branding initiatives to spread its influence

National Basketball Association (NBA) player Jason Collins became the first in major US team sport to come out last month. But what affect it will have on both his on-court and off-court commercial value?

Ahead of the 2018 Youth Olympics host city elections, CEO of Event Scotland Paul Bush tells SportBusiness Group's editorial director, Kevin Roberts, why the 2018 Games would find a warm welcome in…

Ahead of the 2018 Youth Olympics host city elections, former Argentine rugby player Agustín Pichot explains to SportBusiness Group's editorial director, Kevin Roberts, why his bidding hometown Buenos Aires needs the Games to inspire its youth.