Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two of a series on the tournament, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits the number of its sponsors
Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.
The All England Lawn Tennis Club – operator of the Wimbledon grand slam – moved a step closer to tripling the size of its ground after members of a nearby golf course agreed to hold a vote on whether …
The Association of Tennis Professionals (ATP) has teamed up with Tennis Australia to confirm the return of the World Team Cup to the men’s calendar, potentially setting up a clash with the International Tennis Federation’s (ITF) plans to overhaul the Davis Cup.
Belgian police have today (Tuesday) detained 13 people as part of a wide-ranging investigation involving authorities from other nations into suspected match-fixing in the lower levels of professional tennis.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.