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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
EDF to aid Paris 2024’s green goal in domestic sponsorship
French energy group EDF has signed on as a domestic sponsor of the 2024 summer Olympic and Paralympic Games in Paris
BeIN claims court win over ASO rights deal
BeIN Media Group has today (Tuesday) claimed another victory in its ongoing battle against Saudi entities, with a French court ruling that the Qatar-based broadcaster’s rights deal with Amaury Sport O…
Asunción reinstated as South American Games host
The Paraguayan capital of Asunción has been reinstated as the host of the 2022 South American Games after withdrawing rights for the multi-sport event in July.
FISU claims strong interest under reformed bidding process
The International University Sports Federation (FISU) has said it will field interest from over 40 prospective host cities this week as part of its revamped bidding strategy for the World University Championships…
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Best Partnership of the Year by Sportbusiness Award – FC Barcelona and Beko
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.