Securing live linear TV coverage for youth and women’s events is impossible for most governing bodies. However, Fiba is proving that you can build audiences for grassroots events in a cost-effective way on social media. Frank Dunne reports.
DIGITAL | How Fiba made a margin on social media
Nicolas Chapart, Fiba's head of digital, lifts the lid on the federation's digital strategy in an in-depth interview.
CASE STUDY | How Fiba used digital media to build audiences for youth competition live streams
In the first of a new series of in-depth articles on digital strategies and activities, Frank Dunne explores how Fiba has been using platforms including Facebook and YouTube to deliver video coverage of its youth tournaments.
Kuaishou becomes NBA’s short video partner in China
Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal
Basketball Champions League renews automated highlights deal with WSC Sports
The Basketball Champions League has renewed a deal with Israeli artificial intelligence firm WSC Sports to deliver automated real-time highlights for the competition until 2024
Foxtel, ABC renew Women’s NBL rights
Australia's Women's National Basketball League has renewed domestic media-rights deals with pay-television broadcaster Foxtel and public-service broadcaster ABC for the 2021-22 season
New Joj Sports channel lands ACB rights in Slovakia
Newly launched Slovakian pay-television broadcaster TV Joj has secured rights to the Spanish top-flight basketball league for the next two seasons
Tyler Tumminia on the rebranding and ascension of the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
CEO Carlos Alimurung says NBA-quality storytelling is the goal
MMA offshoot aims to tap experience of 'big brother'
Gaming trends starting in Asia predicted to sweep globe
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Chelsea FC targets non-football fans through consumer products division
David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.
“Why wait when you have the right partner?” | How Capitals sealed first NHL jersey patch deal
Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.