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Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing
Premier Lacrosse League aims for mainstream audience with touring model
Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.
After teething troubles, Big3 basketball league begins to find its feet
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
DIGITAL | How Fiba made a margin on social media
Nicolas Chapart, Fiba's head of digital, lifts the lid on the federation's digital strategy in an in-depth interview.
CASE STUDY | How Fiba used digital media to build audiences for youth competition live streams
In the first of a new series of in-depth articles on digital strategies and activities, Frank Dunne explores how Fiba has been using platforms including Facebook and YouTube to deliver video coverage of its youth tournaments.
Bleacher Report expanding commerce offering in 2019
Turner Sports' sports and culture website, Bleacher Report, will offer even more items commercially in 2019
LA Clippers unveil new augmented reality viewing experience
The Los Angeles Clippers unveiled an innovative augmented reality viewing experience on Wednesday night for the team's opening game of the NBA season
NBA to allow fans to watch fourth quarter for $1.99
After testing micropayments late last season, the NBA has officially announced that it will allow fans to purchase portions of in-progress games this coming campaign.
The price initially will be $1.
NBA players’ union teams up with Dentsu to drive licensing business
The National Basketball Players Association (NBPA), the union for athletes in North American league the NBA, has entered into a partnership with Japan-based advertising and public relations firm Dentsu.
Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
Premier Lacrosse League aims for mainstream audience with touring model
Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.
After teething troubles, Big3 basketball league begins to find its feet
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.