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Hanging with the Kids | How Fiba made a margin on its youth competition content

Securing live linear TV coverage for youth and women’s events is impossible for most governing bodies. However, Fiba is proving that you can build audiences for grassroots events in a cost-effective way on social media. Frank Dunne reports.

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In the first of a new series of in-depth articles on digital strategies and activities, Frank Dunne explores how Fiba has been using platforms including Facebook and YouTube to deliver video coverage of its youth tournaments.

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Nicolas Chapart, Fiba's head of digital, lifts the lid on the federation's digital strategy in an in-depth interview.

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