In the first of a new series of in-depth articles on digital strategies and activities, Frank Dunne explores how Fiba has been using platforms including Facebook and YouTube to deliver video coverage of its youth tournaments.
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Securing live linear TV coverage for youth and women’s events is impossible for most governing bodies. However, Fiba is proving that you can build audiences for grassroots events in a cost-effective way on social media. Frank Dunne reports.
Telecoms company Cablenet has acquired rights in Cyprus to the forthcoming EuroBasket 2022 national team basketball tournament.
Cablenet will show all 76 games at EuroBasket 2022 via its sports channels
PGA Tour's vice president of gaming Scott Warfield tells SportBusiness why he is confident that the organization's continued investment in technology and broadcast initiatives will lead to increased in-tournament betting and, in turn, rising engagement.
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Michael Levine, co-head of CAA Sports. Fisher and Russo also discuss the latest developments around LIV Golf, the National Football League’s punishment of the Miami Dolphins, the establishment of the United International Baseball League, a seed fundraising round for sports technology firm Sportsbox AI, and the deaths of industry icons Bill Russell and Vin Scully.
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