Securing live linear TV coverage for youth and women’s events is impossible for most governing bodies. However, Fiba is proving that you can build audiences for grassroots events in a cost-effective way on social media. Frank Dunne reports.
NBA commissioner Adam Silver said the league will lose "several hundred million dollars" due to the controversy in China over Houston Rockets general manager Daryl Morey's tweet about Hong Kong in October
The Houston Rockets and the NBA are facing a backlash from Chinese commercial partners, government, sports officials and fans after the team's general manager tweeted his support of the ongoing protests…
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.