In the first of a new series of in-depth articles on digital strategies and activities, Frank Dunne explores how Fiba has been using platforms including Facebook and YouTube to deliver video coverage of its youth tournaments.
The NBA (National Basketball Association) has the most comprehensive social media following out of any American sports league, its official platform boasting over 26 million Facebook likes and 11.6 million Twitter followers. The NFL (National Football League), by comparison, has four million fewer Twitter followers and over 14 million fewer Facebook likes.
The International Basketball Federation (Fiba) has today (Wednesday) signed off on a licensing deal for the 2019 World Cup in China and also revealed plans to open a new basketball academy in the country.
The International Basketball Federation (Fiba) has approved a new competitions system for women’s national team events, while it has also handed a long-term contract extension to secretary general Patrick Baumann.