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Sponsorship Works 2016 | Sponsorship Case Study | Beko and Fiba

EuroBasket 2015 presented by Beko took place in Croatia, France, Germany and Latvia. it was broadcast in more than 100 countries and registered a cumulative TV audience of 189m1. It was attended by 711,131 spectators, an increase of 116 per cent on the 2013 edition.

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In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.