The US division of leading global technology leader LG Electronics uses its sponsorship of the National Collegiate Athletic Association (NCAA) to enhance the game day experience of college sports fans through its range of consumer products.
The most successful federations have looked to bring in influential executives with experience outside the federation space. Kevin Roberts looked at the approach of FIBA (the International Basketball Federation).
The Brooklyn Nets have announced a wide-ranging, multi-year partnership with American brewing company Anheuser-Busch, which has become the official domestic beer sponsor of the National Basketball Association…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.