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Rebranding the Monster – how Gazprom is changing its image through sponsorship

Russian gas giant, Gazprom has an image problem that it hopes sponsorship of football will help overcome. Its approach is a case study in using soft branding initiatives to spread its influence

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In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.

Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.

In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"

Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher