British Rowing continue analytics deal with SAS
British Rowing has extended its contract with global analytics partner SAS.
The deal will now run until December 2021, meaning it will cover the rescheduled 2021 Olympic Games and Paralympics in Tokyo
In-game sponsorship inventory improves League of Legends sales proposition
Figures from the esports and sponsorship industry examine the impact of Riot Games' decision to launch in-game advertising within its League of Legends series. Matthew Williams reports.
Athletic Bilbao extends with women’s team shirt sponsor Euskaltel
Spanish LaLiga club Athletic Bilbao has renewed its sponsorship contract with Spanish telco Euskaltel
Tridem brokers FIS Nordic Worlds’ renewal with presenting sponsor Stora Enso
The FIS Nordic World Ski Championships have extended a long-term association with renewable solutions specialists Stora Enso in a deal negotiated by the Tridem Sports agency
World Rugby makes Société Générale first top-tier global sponsor of 2023 RWC
World Rugby has signed an extension with long-term sponsor, Société Générale, making the French bank the first company to become a top-tier worldwide sponsor of the 2023 Rugby World Cup, which will be …
RFU sign Allianz as Premier 15s title sponsor to boost women’s game
The Rugby Football Union (RFU) has signed up global financial services company Allianz Insurance to its women's rugby sponsorship portfolio with the deal including title sponsorship of the organisation's…
Western Sydney Wanderers extend sleeve deal with Transport for NSW
Australia-based football club Western Sydney Wanderers has signed an extension to its contract with regional transport body Transport for NSW
La Vuelta signs up Correos as sponsor ahead of 75th edition
Unipublic, the organisers of Spanish cycling event La Vuelta a España, have signed a sponsorship deal with logistics specialists Correos, which becomes a main sponsor of the event.
Hamburger SV adds Deutsche Telekom to sponsorship portfolio
German football club Hamburger SV (HSV) has signed a sponsorship contract with German telco Deutsche Telekom
New Juventus sponsor Wings Mobile looks to break into Italian market
Italian Serie A side Juventus has signed up technology start-up Wings Mobile as a sponsor.
As part of the deal, the brand will be granted visibility during Serie A and Coppa Italia matches