Figures from the esports and sponsorship industry examine the impact of Riot Games' decision to launch in-game advertising within its League of Legends series. Matthew Williams reports.
Our latest on Covid-19
Phil Mickelson may skip Houston Open as fans will be present
Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event
NFL prepared to push back Super Bowl LV to March
The National Football League is ready to push back Super Bowl LV into March in the wake of the global Covid-19 pandemic, according to Green Bay Packers president Mark Murphy.
Bilibili lands wide-ranging League of Legends rights deal
Chinese video sharing and online-gaming platform Bilibili has agreed a wide-ranging three-year contract with US video games developer and esports event organiser Riot Games
ESPORTS | The Game Changer (4/4) – Market size and Business model
The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.
IBM makes esports entry with Overwatch League
Global technology company IBM has signed a wide-ranging agreement with the Overwatch League, with the deal including presenting partner rights to the esports competition’s ongoing Grand Finals.
Corporate partners unveiled for Madden NFL 21 Championship Series
EA Sports Madden NFL 21 Championship Series (MCS21) will have the most corporate partners in the esports competition's history, it has been announced.
Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Riot Games signs Bose as latest League of Legends sponsor
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.
Going beyond the box score
How on-screen graphics are becoming the gateway to a new level of fan engagement through personalised access to data, merchandising and even second screen experiences.
Sapphire looking to uncover tech jewels
Michael Spirito, managing director of high-profile venture capital fund Sapphire Sport, discusses the current sports technology landscape with SportBusiness US Editor Eric Fisher.