Spanish LaLiga club Athletic Bilbao has renewed its sponsorship contract with Spanish telco Euskaltel.
The deal, which includes front-of-shirt branding for the club’s women’s team, will now run until the end of the 2020-21 season.
It builds on an association which began in 2013 when the brand first signed as a sponsor and technology provider. In 2016, this was extended to include the women’s team front-of-shirt rights.
The deal’s activation has also included Euskaltel offering exclusive experiences to the club’s fans and its clients. This is currently on hold due to the impact of the Covid-19 pandemic.
The brand also holds sponsorship deals with Real Sociedad and Deportivo Alaves, two other LaLiga clubs.
Athletic Bilbao’s sponsorship portfolio is headlined by Kutxabank, which holds the front-of-shirt designation for its men’s first team, and New Balance, its kit supplier.