O2 extends with RFU, makes equal commitment to men’s and women’s game
The Rugby Football Union has extended its principal shirt sponsorship agreement with telco O2 for another five years in a deal that will take the association between the two organisations to 30 years
Coca-Cola renews with KNVB, shifts focus ‘from stadium experience to content’
The Dutch Football Association (KNVB) has extended its sponsorship agreement with soft drinks giant Coca-Cola for another year
Jim Beam renews AFL spirits sponsorship for two more seasons
The world’s top-selling bourbon brand Jim Beam has renewed as the ‘Official Dark Spirits Partner’ of the Australian Football League (AFL) for two more seasons, from 2020-21 to 2021-22.
T
Uefa sets new course in women’s football with media and sponsorship tenders
Media tender on for Uefa’s women’s club and national team competitions closes October 14
Uefa seeking broadcast partners which can take ‘edgy’ approach using different platforms
TRM a
E.Infra signs FIS Nordic World Ski Championships data sponsorship
German technology company E.Infra has signed as the ‘Data Partner’ for the FIS Nordic World Ski Championships 2021 in Oberstdorf, Germany.
New Zealand Rugby takes equity stake in headphones sponsor Nura
Headphones brand Nura has become the ‘Official Headphones of the All Blacks’ in a deal that will see New Zealand Rugby take an equity stake in the company.
Melitta extends global deal at Manchester United as Laybuy joins roster
Premium coffee company Melitta Group has extended its global sponsorship of English Premier League club Manchester United from the 2020-21 season onwards
TMGM trading platform acquires Australian Open ‘speed serve’ rights
Online trading platform TMGM has signed its first ever major sports event sponsorship as the ‘Official Online Trading Platform’ of the Australian Open tennis tournament.
The
Insurance brand ConTe.it inks Italian national football teams deal
ConTe.it, the Admiral Group-owned Italian insurance brand, has signed as an official partner of the Italian Football Federation (FIGC) in a three-year deal
IMG Arena’s in-play golf betting product ‘soft-launches’ on Bet365 platform
IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…