Melitta extends global deal at Manchester United as Laybuy joins roster
Premium coffee company Melitta Group has extended its global sponsorship of English Premier League club Manchester United from the 2020-21 season onwards
TMGM trading platform acquires Australian Open ‘speed serve’ rights
Online trading platform TMGM has signed its first ever major sports event sponsorship as the ‘Official Online Trading Platform’ of the Australian Open tennis tournament.
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Insurance brand ConTe.it inks Italian national football teams deal
ConTe.it, the Admiral Group-owned Italian insurance brand, has signed as an official partner of the Italian Football Federation (FIGC) in a three-year deal
IMG Arena’s in-play golf betting product ‘soft-launches’ on Bet365 platform
IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…
AXA named Presenting Partner of European Tour’s Scottish Championship
AXA Asia has been named as the Presenting Partner of the Scottish Championship golf tournament which takes place at Fairmont St Andrews course next week
TikTok takes up front-of-jersey position at Tundra Esports
Chinese video-sharing network TikTok has signed up as the new ‘Principal Partner’ of London-based esports organisation Tundra.
Tottenham Hotspur inks supplier deal with performance technology brand Hyperice
English Premier League club Tottenham Hotspur has signed up performance technology brand Hyperice as the club’s ‘Official Recovery Technology Supplier’ for both the men’s and women’s teams.
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Tekbond becomes ninth Santos kit sponsor, club continues search for main shirt deal
Brazilian Série A club Santos has struck a shirt sponsorship deal with adhesive brand Tekbond running from now until the end of 2021.
Groupama finally commits to Lyon stadium naming rights renewal
Insurance brand Groupama Rhône-Alpes Auvergne will continue in its role as sponsor of the Groupama Stadium, the home of French Ligue 1 club Olympique Lyonnais, for the next two years.
AC Milan takes on supermarket group Crai as new sponsor
Italian Serie A club AC Milan has signed a new deal with the supermarket network Gruppo Crai