Uefa sets new course in women’s football with media and sponsorship tenders
Media tender on for Uefa’s women’s club and national team competitions closes October 14
Uefa seeking broadcast partners which can take ‘edgy’ approach using different platforms
TRM a
E.Infra signs FIS Nordic World Ski Championships data sponsorship
German technology company E.Infra has signed as the ‘Data Partner’ for the FIS Nordic World Ski Championships 2021 in Oberstdorf, Germany.
New Zealand Rugby takes equity stake in headphones sponsor Nura
Headphones brand Nura has become the ‘Official Headphones of the All Blacks’ in a deal that will see New Zealand Rugby take an equity stake in the company.
Melitta extends global deal at Manchester United as Laybuy joins roster
Premium coffee company Melitta Group has extended its global sponsorship of English Premier League club Manchester United from the 2020-21 season onwards
TMGM trading platform acquires Australian Open ‘speed serve’ rights
Online trading platform TMGM has signed its first ever major sports event sponsorship as the ‘Official Online Trading Platform’ of the Australian Open tennis tournament.
The
Insurance brand ConTe.it inks Italian national football teams deal
ConTe.it, the Admiral Group-owned Italian insurance brand, has signed as an official partner of the Italian Football Federation (FIGC) in a three-year deal
IMG Arena’s in-play golf betting product ‘soft-launches’ on Bet365 platform
IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…
AXA named Presenting Partner of European Tour’s Scottish Championship
AXA Asia has been named as the Presenting Partner of the Scottish Championship golf tournament which takes place at Fairmont St Andrews course next week
TikTok takes up front-of-jersey position at Tundra Esports
Chinese video-sharing network TikTok has signed up as the new ‘Principal Partner’ of London-based esports organisation Tundra.
Tottenham Hotspur inks supplier deal with performance technology brand Hyperice
English Premier League club Tottenham Hotspur has signed up performance technology brand Hyperice as the club’s ‘Official Recovery Technology Supplier’ for both the men’s and women’s teams.
The d