Ben Cronin, Europe Editor

With just two years to go until the 2019 Rugby World Cup in Japan, the competition's chief operating officer, Alan Gilpin, tells Ben Cronin about the benefits of its proximity to the 2020 Olympic Games in Tokyo and how it could influence the future of sports hospitality in the region.

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

On the eve of the Singapore Grand Prix, the Sports Matters Asia conference in the city state provided a forum to discuss the opportunities for sport in Asia. Ben Cronin reports on the major talking points.

The NFL's OTT platform, which allows fans to watch every single game live or on-demand, has been relaunched following a partnership between the league, Bruin Sports Capital and WPP. Ben Cronin finds out more about the overhauled service.

Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.

In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.

Sport is resting on its laurels if it thinks that brands will simply continue to sign up for expensive rights deals argues Misha Sher, VP Entertainment and Sports at MediaCom Worldwide. He asks whether the industry's existing business model is good enough for the digital age.

Nearly a year on from the Rio Olympics and the height of the Russian doping scandal, Ben Cronin speaks to the Wada chief about the challenges sport faces in winning back public trust.

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the second of a three-part series, Ben Cronin takes a look at the Chicago Cubs North American Major League Baseball franchise.

Ben Cronin, global lead of network client solutions, Publicis Media Sport & Entertainment, looks at the commercial implications of the EFL's new streaming service

Ben Cronin speaks to the IAAF chief about doping, format changes and governance at the Leaders Sport Business Summit in New York.

Ben Cronin explores how rule changes and format experimentation implemented by golf’s administrators are aiming to make the sport more accessible to the public.