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Technology firms and entrepreneurs position themselves for the return of fans to stadiums

An attendee has their temperature checked by Nascar security prior to the Nascar Cup Series at Darlington Raceway in May. (Photo by Jared C. Tilton/Getty Images)

SportBusiness examines the pros and cons of some of the equipment available to reassure fans and reduce the risk of contagion when they are allowed back into sport stadiums.

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Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.

Kevin McCullagh speaks to Luca Ferrari, partner and global head of sports at law firm Withersworldwide, about how investors in sport should be regulated and the measures that should be taken when exercising due diligence.

Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team” M

Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.