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Sports sponsorships transform Hyperice’s profile and spur dramatic growth

Houston Rockets guard Russell Westbrook, pictured using a Hypervolt on the sidelines of the National Basketball Association quarantined tournament in Orlando, Florida, this summer, is an athlete-investor in Hyperice (Credit: Getty Images)

Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports

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