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Sports sponsorships transform Hyperice’s profile and spur dramatic growth

Houston Rockets guard Russell Westbrook, pictured using a Hypervolt on the sidelines of the National Basketball Association quarantined tournament in Orlando, Florida, this summer, is an athlete-investor in Hyperice (Credit: Getty Images)

Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports

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Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports

Operating without large-scale revenue guarantees and dedicated media networks enjoyed by many of the Power Five conferences, mid-major conferences and their member schools are facing their own particular challenges amid the ongoing Covid-19 pandemic. Pete Garcia, athletic director of Conference USA's Florida International University, discusses the current situation with US Editor Eric Fisher.

Matthew Glendinning looks at the details of the AB InBev-owned beer brand's extension with the golf major.

Omar Chaudhuri and Ben Marlow from consultancy firm 21st Club examine the trends driving football’s underlying financial crisis and suggest a new approach and competition format designed to reduce costs and promote sustainability.