Tottenham Hotspur FC
Spurs and Somerset lead the way on growing retail through social, but clubs still leaving money on the table
Clubs are increasingly using premium fan experiences to maximise their revenue streams and offset the costs of expensive new stadia.
English Premier League club Tottenham Hotspur has an estimated fan base of around 45m in China, according to the club, with five Official Supporters Clubs in the country. It has over 2m followers on Weibo and has its own WeChat page and Youku channel.