Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness earlier this month…
Our latest on Covid-19
NBA eyes 72-game season for 2020-21, pre-Christmas start
League easing off of prior notions of waiting until January to start its next season
NFL fines Titans $350,000 for Covid-19 violations
Penalty follows organization-wide virus outbreak
Borussia Dortmund woos Chinese fans with virtual summer tour
SportBusiness speaks to Benjamin Wahl, head of China at Borussia Dortmund, about the BVB Virtual Asia Tour, which emerged out of the ashes of disruption caused by the Covid-19 pandemic.
49ers ready to help Leeds United become “more of a global force”
NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.
NWHL ‘re-energized’ after revamping ownership structure to secure long-term stability
The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.