South-East Asia

Latest Features

The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible. 

The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.

Kelvin Tan, SportBusiness' Asia editor, on why the SEA Games remain as relevant as ever.

The Philippines' sports industry is looking at this year's SEA Games as a springboard to host the 2030 Asian Games, one of the biggest multi-sports events in the world. John Duerden looks at whether they can make the leap.

The Bundesliga’s head of APAC Kevin Sim is deep in talks with potential media-rights partners for the cycle from 2020-21. Kevin McCullagh talks to him about his expectations for the market.

The Football Association of Thailand and its advisor the Octagon agency are close to announcing a major new media rights deal covering the eight years from 2021 to 2028

The 30th Southeast Asian Games ended yesterday with a closing ceremony at the 20,000-seater, purpose-built New Clark City Athletics Stadium

The SportQuake agency's campaign for Asian e-commerce platform Shopee featuring a dancing Cristiano Ronaldo was among the winners at the SPIA Asia 2019 sports industry awards on Tuesday night in Manila

Organisers of the ongoing Southeast Asian Games in the Philippines were forced to suspend almost half the events scheduled for yesterday (Tuesday), due to Typhoon Kammuri

Features

The Southeast Asian Games has grown to be unrecognisable from its first edition in Bangkok in 1959. Is it still relevant for the region, or has it been supplanted by its bigger brother, the Asian Games?

星期五全印度足球协会与德国足协签署了一份谅解备忘录,内容包括在印度联合发展足球工作。

周六东南亚国家联盟与国际足联签署了一份谅解备忘录,旨在增加这一地区与足球相关的社会责任项目。

Sport climbing’s 22 Asian federations are waiting for the big bucks to roll in after the sport gained Olympic recognition with a spot at the upcoming 2020 Tokyo Olympics. SportBusiness takes a closer look at sport climbing’s sponsorship situation.

Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia Former police chief is pushing the organisation toward greater commercial sophistication

The organisers of the upcoming Vietnam Grand Prix will spend $475m to join the F1 lineup in Southeast Asia, according to research by Formula Money. SportBusiness takes a closer look at the economics.

Three Burmese businessmen and a former One Championship employee are trying to bring MMA's best-kept secret to the world, with a modernised twist. SportBusiness' Callum McCarthy finds out more.

The Philippines, Indonesia and Japan have taken over from China hosting duties for the 2023 Fiba World Cup

Lee Choong Kay, vice-president of sports business at Astro Malaysia, explains why organisations need to move fast and devote more time to esports.

APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent. Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.

Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016

BANGKOK, Thailand – SportAccord 2018 would like to thank its Media Partners and Press for the excellent coverage at this year’s World Sport & Business Summit in Bangkok, Thailand, and for their support in …

Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.

Mark Bisson looks at how the race to host the 2022 Commonwealth Games is hotting up following the collapse of Durban's project to stage the multi-sport event.

John Duerden looks at the sports industry’s prospects in a Southeast Asian country that is on an upward trajectory despite lingering political and infrastructural challenges.

After the damage of superstorm Yolanda last year, the Philippines is hoping to use basketball as a vehicle to get the country back up on its feet.

Owned by religious group the Iglesia ni Cristo, the 50,000-seater multi-use Philippine Arena opened its doors in July. Could it be transformational for sports hosting in the influential south-east Asian country? Elisha Chauhan finds out.

This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.

Legacy is one of the first words mentioned when any new major sporting facility is built. Elisha Chauhan finds out what Sport Singapore’s plans are to ensure the Sports Hub will have a lasting positive effect for the city-state and its people.