South-East Asia

Latest Features

Lee Choong Khay, head of sport at Malaysian pay-television broadcaster Astro, implores rights-holders and broadcasters to take the opportunity of the Covid-19 interruption to reconsider the sports media rights model.

Singapore’s biggest annual sporting event, the Formula 1 Grand Prix, has become a casualty of the pandemic, but as a regional hub for major sports agencies and with a track record of hosting major events, ‘destination Singapore’ is preparing to welcome back sport with a cost-conscious approach.

Mohit Lalvani, founder and CEO of 1 Play Sports, the Singapore-based sports streaming services provider, identifies a potentially valuable avenue for sponsorship during the pandemic, that may resonate with the public and governments

SportBusiness speaks to Asian fan clubs of European football teams to see what they made of their favourite teams' efforts to keep them engaged during the pandemic.

Tom King talks to Razlan Razali, team principal of Petronas Yamaha SRT MotoGP team, about the growth potential for motorcycle racing in Southeast Asia.

Sports industry data firm Nielsen Sports has closed its Singapore office, which covered the Southeast Asia region

Thailand is hopeful of hosting its postponed MotoGP race in November after a delay caused by the Covid-19 pandemic

The semi-finals and finals of the Ultimate Tennis Showdown, the innovative tennis event created by French tennis coach Patrick Mouratoglou, will be shown by pay-television broadcaster beIN Sports across…

The Singapore Premier League will launch its own football video game tournament, premiering on July 11

Features

Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness earlier this month…

Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness about the pandemic's impact, how more broadcasters are considering esports content, and said esports remains undervalued in the region.

The Malaysian Football League had a tough 2019, which saw clubs suffering revenue shortfalls after two big commercial partners backed out of their deals. In the wake of making some significant commercial deals starting in 2020, Kevin McCullagh talks to MFL's chief commercial officer, Winnie Chan, about how the league is trying to recover.

Malaysia’s UCI-certified Tour de Langkawi has long struggled with raising enough revenue to cover costs, but a path to break even may lie through China. SportBusiness’ Asia editor Kelvin Tan reports.

Rugby has a surprisingly large cachet in Malaysia, but the sport’s commercial potential has always been limited by the lack of a home. John Duerden investigates how that could change with the construction of the country’s first rugby-specific stadium.

Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.

The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible. 

The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.

Kelvin Tan, SportBusiness' Asia editor, on why the SEA Games remain as relevant as ever.

The Philippines' sports industry is looking at this year's SEA Games as a springboard to host the 2030 Asian Games, one of the biggest multi-sports events in the world. John Duerden looks at whether they can make the leap.

The Bundesliga’s head of APAC Kevin Sim is deep in talks with potential media-rights partners for the cycle from 2020-21. Kevin McCullagh talks to him about his expectations for the market.

The Southeast Asian Games has grown to be unrecognisable from its first edition in Bangkok in 1959. Is it still relevant for the region, or has it been supplanted by its bigger brother, the Asian Games?

星期五全印度足球协会与德国足协签署了一份谅解备忘录,内容包括在印度联合发展足球工作。

周六东南亚国家联盟与国际足联签署了一份谅解备忘录,旨在增加这一地区与足球相关的社会责任项目。

Sport climbing’s 22 Asian federations are waiting for the big bucks to roll in after the sport gained Olympic recognition with a spot at the upcoming 2020 Tokyo Olympics. SportBusiness takes a closer look at sport climbing’s sponsorship situation.

Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia Former police chief is pushing the organisation toward greater commercial sophistication

The organisers of the upcoming Vietnam Grand Prix will spend $475m to join the F1 lineup in Southeast Asia, according to research by Formula Money. SportBusiness takes a closer look at the economics.

Three Burmese businessmen and a former One Championship employee are trying to bring MMA's best-kept secret to the world, with a modernised twist. SportBusiness' Callum McCarthy finds out more.

The Philippines, Indonesia and Japan have taken over from China hosting duties for the 2023 Fiba World Cup