The video gaming industry is thriving at the minute, but that doesn't mean esports is thriving, too. Callum McCarthy looks at why.
Our latest on Covid-19
MLS lays off 20 per cent of staff due to financial impact of Covid-19
Major League Soccer has laid off approximately 20 per cent of full-time employees at its New York City headquarters due to the devastating financial impact of the global Covid-19 pandemic
Rugby main beneficiary as UK government unveils £300m sports support package
A total of 11 UK spectator sports will receive a share of £300m (€335m/$397m) from the UK government to see them through coronavirus restrictions this winter.
Formula One’s virtual grands prix are a silver lining during dark times
The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.
Bobby Sharma, Electronic Sports Group, on the eSports panel at SDMS Miami
Bobby Sharma, Founding Partner of Electronic Sports Group compares eSports audiences to traditional sports, when he appeared at the Sports Decision Makers Summit in Miami.
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Sportfive named exclusive commercial rights partner to Team SMG
Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency
Learfield IMG College, EA create ‘unprecedented’ esports league
The Learfield IMG College agency has teamed up with video game developer Electronic Arts to create Level Next, a new intercollegiate esports league
Former Electronic Arts marketing executive Bunge joins Riot Games
Riot Games, the publisher behind the League of Legends title, has appointed former Electronic Arts executive Jason Bunge as its first chief marketing officer
Der Klassiker provides springboard for Bundesliga’s global marketing efforts
The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.
ESG initiatives in practice in Asia-Pacific sport
Last week, we spoke to three industry experts about the growing influence of environmental, social and governance (ESG) benchmarking measures within Asia-Pacific sport. This week, we hear from executives putting such measures into practice at sports properties.
Stevenage FC tries to build on the success of innovative Burger King gaming partnership
Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.
Why sport needs strong governance and forensic due diligence in dealing with investors
Kevin McCullagh speaks to Luca Ferrari, partner and global head of sports at law firm Withersworldwide, about how investors in sport should be regulated and the measures that should be taken when exercising due diligence.