The video gaming industry is thriving at the minute, but that doesn't mean esports is thriving, too. Callum McCarthy looks at why.
Formula One’s virtual grands prix are a silver lining during dark times
The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.
Adidas dips a toe into esports with effervescent ‘ocelote’ as its guiding star
Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.
DreamHack Sports Games strengthens eAllsvenskan relationship in new deal
Swedish Professional Football Leagues (SEF), the operating body of the top two divisions of domestic football, has agreed a new, long-term deal with esports company DreamHack Sports Games (DHSG) for i…
Shanghai to build $900m esports venue
Construction has started on a $900m (€733m) esports facility in Shanghai, which the city hopes will make it the global 'capital' of professional gaming.
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Sportfive named exclusive commercial rights partner to Team SMG
Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency
23 Capital starts up again as Traub refocuses efforts on football
Covid-19 disrupted 23 Capital’s business more than most other football financiers, nixing the sale of a majority stake in the company. Now, co-founder Jason Traub is looking to press ahead after a tough year at the office. Callum McCarthy reports.
NBA gains more sponsors than it loses in year after the shutdown
The NBA signed up more sponsors than it lost after the shutdown in March 2020
Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation
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Saudi Arabia pitches to be development centre for football industry as part of Asian Cup bid
Saudi Arabia's bid to host Asia’s continental football championship, the AFC Asian Cup, in 2027 contains a broader plan to become a centre for learning and development for the Asian football industry. Tom King reports.
The SportBusiness Finance Weekly Podcast | SeatGeek’s Russ D’Souza on the return of fans to live events
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Russ D'Souza, co-founder and president of SeatGeek, and also discuss the emergence of ViacomCBS streaming service Paramount+ and the rise of athlete investment vehicles.