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‘Undervalued’ Southeast Asian esports properties battle on amid Covid-19

Esports properties in Southeast Asia are faring better than their traditional sports counterparts during the Covid-19 pandemic. Although not unaffected, with live events ruled out for now, tournament play is continuing in properties such as the League of Legends Pacific Championship Series.

Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness about the pandemic’s impact, how more broadcasters are considering esports content, and said esports remains undervalued in the region.

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