Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness about the pandemic's impact, how more broadcasters are considering esports content, and said esports remains undervalued in the region.
Our latest on Covid-19
NBA eyes 72-game season for 2020-21, pre-Christmas start
League easing off of prior notions of waiting until January to start its next season
NFL fines Titans $350,000 for Covid-19 violations
Penalty follows organization-wide virus outbreak
Online gaming has boomed, but esports isn’t immune to Covid-19
The video gaming industry is thriving at the minute, but that doesn't mean esports is thriving, too. Callum McCarthy looks at why.
ESPORTS | The role of publishers in esports
To understand esports, you must understand what role games publishers - the companies that create and sell games - play in the sector.
Former Electronic Arts marketing executive Bunge joins Riot Games
Riot Games, the publisher behind the League of Legends title, has appointed former Electronic Arts executive Jason Bunge as its first chief marketing officer
Uefa announces second edition of Uefa eEuro esports tournament
Uefa has announced plans for a second edition of its Uefa eEuro tournament, with the final of the esports event planned to coincide with the climax of the real Uefa European Championships in London next…
Formula 1 launches mobile esports competition
Formula 1 has launched a global esports competition based on the F1 Mobile Racing game.
The competition is open to anyone who downloads the free game which is played on mobile devices
Round-Up: Tokyo flame on display, Platini meets prosecutor, Indonesia recognises esports, and more
The Tokyo Olympic flame went on display at the Japanese Olympic Museum next to the National Stadium, the main venue for next year's Games
NWHL ‘re-energized’ after revamping ownership structure to secure long-term stability
The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.