Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness about the pandemic's impact, how more broadcasters are considering esports content, and said esports remains undervalued in the region.
Our latest on Covid-19
ICC tops BCW Sports’ IF social media study as non-Olympics sports included
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
NFL shifting 2021 Combine to virtual format
Scouting event in Indianapolis has been a key point on NFL's annual calendar
Online gaming has boomed, but esports isn’t immune to Covid-19
The video gaming industry is thriving at the minute, but that doesn't mean esports is thriving, too. Callum McCarthy looks at why.
Leaders Sport Business Summit | 5 things we learnt about esports
Esports was the hot topic at Leaders, writes Kevin McCullagh. Whatever you think of its merit as a sport, its role in the sports industry and whether it will live up to the hype, interest among the sports business community is ferocious and the esports sessions at Leaders were packed. So what did we learn?
Shanghai to build $900m esports venue
Construction has started on a $900m (€733m) esports facility in Shanghai, which the city hopes will make it the global 'capital' of professional gaming.
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Sportfive named exclusive commercial rights partner to Team SMG
Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency
Learfield IMG College, EA create ‘unprecedented’ esports league
The Learfield IMG College agency has teamed up with video game developer Electronic Arts to create Level Next, a new intercollegiate esports league
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
India, Iran, Qatar and Saudi Arabia set out their stalls for 2027 AFC Asian Cup
SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.