HomeEventsEsportsUSA

USTA hosts Fortnite World Cup finals to introduce new audiences to refurbished US Open venue

NEW YORK, NY - SEPTEMBER 01: A general view of Arthur Ashe Stadium with the roof closed during the second round Men's Singles match between Andy Murray of Great Britain and Marcel Granollers of Spain on Day Four of the 2016 US Open at the USTA Billie Jean King National Tennis Center on September 1, 2016 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Mike Hewitt/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.

Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.

Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.

British volleyball is scheduled to break new ground next week (October 22) when the London-based IBB Polonia London club faces HAOK Mladost Zagreb away in the CEV Champions League