Lew Sherr, chief revenue officer, US Tennis Association, tells SportBusiness how the US Open managed to retain a full roster of sponsors for the closed-door tournament by offering discounts of up to 50 per cent in some cases.
The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.
Arthur Ashe Stadium will host the Fortnite World Cup Finals on July 26-28, Epic Games announced today (Monday)
Patrick Galbraith has been elected the new board chairman and president of the United States Tennis Association. He succeeds Katrina Adams, who served an unprecedented two consecutive terms.