USTA
US Open returns to Sky in five-year deal
UK pay-television broadcaster Sky Sports has acquired rights to the US Open grand slam from 2023 to 2027
IBM and USTA sign five-year renewal
IBM and the United States Tennis Association have announced a five-year renewal of their already 30-year partnership.
Through IBM, the USTA created the USOpen
Asheville, North Carolina replaces Bermuda as US Open tourism sponsor
The United States Tennis Association (USTA) has named ‘Explore Asheville’ as the ‘Official Tourism Partner’ for the US Open in 2022, replacing the Bermuda Tourism Authority in the category.
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US Open retains sponsor portfolio with fee discounts and transparent communications
Lew Sherr, chief revenue officer, US Tennis Association, tells SportBusiness how the US Open managed to retain a full roster of sponsors for the closed-door tournament by offering discounts of up to 50 per cent in some cases.
USTA hosts Fortnite World Cup finals to introduce new audiences to refurbished US Open venue
The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.
Arthur Ashe Stadium to stage Fortnite World Cup Finals
Arthur Ashe Stadium will host the Fortnite World Cup Finals on July 26-28, Epic Games announced today (Monday)
Galbraith to replace Adams as USTA president
Patrick Galbraith has been elected the new board chairman and president of the United States Tennis Association. He succeeds Katrina Adams, who served an unprecedented two consecutive terms.
ITF members approve major overhaul of Davis Cup
Member nations of the International Tennis Federation (ITF) have voted in favour of a major reform package for the Davis Cup, with Lille or Madrid to host the first final of the revamped men’s national t…