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US Open retains sponsor portfolio with fee discounts and transparent communications

The VIP Lavazza Lounge at The 2019 US Open at Arthur Ashe Stadium. (Photo by Eugene Gologursky/Getty Images for Lavazza)

Lew Sherr, chief revenue officer, US Tennis Association, tells SportBusiness how the US Open managed to retain a full roster of sponsors for the closed-door tournament by offering discounts of up to 50 per cent in some cases.

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