Athletes Unlimited, the start-up network of professional sports leagues, is significantly expanding the reach of its second softball season with a series of international media rights deals that stretch …

Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.

Deal to create dominant entity in youth and recreational levels of play

The World Baseball Softball Confederation has acquired the exclusive international streaming rights to the top tier of Panamanian domestic baseball

Women’s sports league developer Athletes Unlimited is expanding its reach and visibility by securing a distribution deal with three regional sports networks for its 2020 softball season.

New term extends long-running media rights relationship

Women's sports league developer Athletes Unlimited has secured broadcast agreements with CBS Sports and ESPN for its inaugural softball season, which is due to take place at Parkway Bank Sports Complex…

Don Porter, a key proponent in getting softball into the Olympic Games in 1996 and ensuring its return to the Olympic programme in 2020, has died aged 90

Mediapro, the production and rights agency group, has reached a short-form content distribution deal with Wave, the sports social media content company, covering leading Liga MX football clubs and WBSC…

Showcase youth sports event called off for the first time since its creation in 1947

A new professional softball league, called Athletes Unlimited, will debut in the United States in August, aimed at reviving the commercial fortunes of the sport

Pay-television broadcaster Sky New Zealand has been awarded exclusive rights in the country to the upcoming under-18 Men’s Softball World Cup.

Major League Baseball has been unveiled as the official presenting sponsor of the United States’ women’s softball team’s upcoming training tour ahead of the 2020 Tokyo Olympic Games. T

The World Baseball Softball Confederation has agreed media-rights deals for the women's softball Asia/Oceania 2020 Summer Olympics qualifier tournament with FloSports in North America and Eleven Sports…

The World Baseball Softball Confederation (WBSC) has approved the formation of its new Baseball5 discipline and created a new company to manage its media and sponsorship rights.

The World Baseball Softball Confederation (WBSC) has revealed details of a new street discipline in a move designed to help secure the two sports’ long-term future on the Olympic Games programme.

The World Baseball Softball Confederation (WBSC) has launched its new Softball World Cup brand identity and tournament system in a major restructuring of the sport’s leading international competitions.