Softball
Athletes Unlimited Softball unveils international broadcast partners for 2021 season
Athletes Unlimited, the start-up network of professional sports leagues, is significantly expanding the reach of its second softball season with a series of international media rights deals that stretch …
Athletes Unlimited looks to reimagine women’s sports with player-focused model
Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.
Rawlings set to acquire Easton, form larger baseball equipment supplier
Deal to create dominant entity in youth and recreational levels of play
WBSC lands international streaming rights to Panama National Baseball League
The World Baseball Softball Confederation has acquired the exclusive international streaming rights to the top tier of Panamanian domestic baseball
Athletes Unlimited secures RSN distribution deal, Topps partnership
Women’s sports league developer Athletes Unlimited is expanding its reach and visibility by securing a distribution deal with three regional sports networks for its 2020 softball season.
ESPN seals Little League rights extension
New term extends long-running media rights relationship
Athletes Unlimited softball league secures CBS, ESPN broadcast deals
Women's sports league developer Athletes Unlimited has secured broadcast agreements with CBS Sports and ESPN for its inaugural softball season, which is due to take place at Parkway Bank Sports Complex…
Olympic softball leader Porter dies aged 90
Don Porter, a key proponent in getting softball into the Olympic Games in 1996 and ensuring its return to the Olympic programme in 2020, has died aged 90
Mediapro and Wave agree short-form content deal for Liga MX and WBSC events
Mediapro, the production and rights agency group, has reached a short-form content distribution deal with Wave, the sports social media content company, covering leading Liga MX football clubs and WBSC…
Little League World Series canceled due to Covid-19
Showcase youth sports event called off for the first time since its creation in 1947
New professional softball league to debut in US in 2020
A new professional softball league, called Athletes Unlimited, will debut in the United States in August, aimed at reviving the commercial fortunes of the sport
Sky NZ to cover ‘home’ under-18 Men’s Softball World Cup
Pay-television broadcaster Sky New Zealand has been awarded exclusive rights in the country to the upcoming under-18 Men’s Softball World Cup.
MLB backs US softball team’s pre-Olympic tour
Major League Baseball has been unveiled as the official presenting sponsor of the United States’ women’s softball team’s upcoming training tour ahead of the 2020 Tokyo Olympic Games.
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FloSports and Eleven acquire rights for women’s softball Olympics qualifier
The World Baseball Softball Confederation has agreed media-rights deals for the women's softball Asia/Oceania 2020 Summer Olympics qualifier tournament with FloSports in North America and Eleven Sports…
WBSC rubberstamps new discipline, forms marketing arm
The World Baseball Softball Confederation (WBSC) has approved the formation of its new Baseball5 discipline and created a new company to manage its media and sponsorship rights.
WBSC creates new urban discipline to aid Olympic drive
The World Baseball Softball Confederation (WBSC) has revealed details of a new street discipline in a move designed to help secure the two sports’ long-term future on the Olympic Games programme.
WBSC revamps softball strategy ahead of Olympic return
The World Baseball Softball Confederation (WBSC) has launched its new Softball World Cup brand identity and tournament system in a major restructuring of the sport’s leading international competitions.