Australia’s credentials in the sports industry are built on its popular domestic leagues, enviable track record as a host of major events, and performance on the international stage. Andy Fry looks at the country’s blueprint for success and what the future holds.
World Lacrosse has formally unveiled the name, brand identity, and initial rules and regulations of its new short-form discipline World Lacrosse Sixes, which it is hoped will herald the return of the …
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Tatum, National Basketball Association deputy commissioner and chief operating officer. Eric and Chris also discuss the National Football League’s developing plans in Germany, Major League Baseball’s rising on-field integrity and competition issues, heightened activity in the global data market, and recommended expansion for the College Football Playoff.
On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.
TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.
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