Rugby League
Isagenix promotes fitness with Newcastle Knights sponsorship
Australian rugby league team the Newcastle Knights has agreed a back-of-jersey sponsorship with US health products company Isagenix International
IRL reaffirms commitment to hosting World Cup as scheduled
International Rugby League (IRL), the sport’s global governing body, has reiterated that its focus is on the successful delivery of this year’s Rugby League World Cup, which is scheduled to take place in …
State of Origin to return to Adelaide in 2023
Australia’s National Rugby League (NRL) and South Australian government have announced plans to host a State of Origin match at the Adelaide Oval in 2023.
RLWC2021 appoints The Value Xchange to bolster sponsorship sales
The organisers of the Rugby League World Cup 2021 (RLWC2021) in England have signed up sports media and entertainment marketing consultancy The Value Xchange to boost its sponsorship sales efforts
NRL cut operating costs by ‘more than A$65m’
The NRL reduced its operating costs by more than a third as it fought to ensure the game continued in the face of disruptions caused by the Covid-19 pandemic
RDA to sell Rugby League World Cup international rights
The UK-based media rights agency RDA has been appointed to sell international broadcast rights to this year’s Rugby League World Cup.
NRL adds EISS Super as match ball and regional series sponsor
Australia’s National Rugby League (NRL) has signed up industry super fund EISS Super as its match ball sponsor.
Puma replaces ISC as Queensland Maroons kit supplier in record deal
Sportswear brand Puma has signed a six-year kit supplier deal with the State of Origin rugby league team Queensland Maroons from 2021 to 2026
Telstra passes sports streaming baton to Kayo with AFL, NRL deal
Australia's sports streaming landscape has shifted with a new long-term deal between telco Telstra, pay-television broadcaster Foxtel, and the country's two biggest football codes, AFL and NRL
NRL chief confirms league expansion plans
NRL chief Peter V’landys has said a second Brisbane team could be up and running in the league by 2023.
RLWC2021 deal marks Assura’s first move into sport sponsorship
The organisers of the Rugby League World Cup 2021 have added healthcare property company Assura as a sponsor
St Helens becomes latest club to sign with Iqoniq to boost fan engagement
English rugby league club St Helens has become the latest sports team to sign with fan engagement platform Iqoniq
NRL player wages cut by A$19m under revised CBA
Australia's NRL and Rugby League Players Association have agreed player salary reductions as part of ongoing measures to address the impact of the pandemic
BBC extends Challenge Cup deal to 2024
The BBC and the Rugby Football League have agreed a three-year extension to the public-service broadcaster’s deal for domestic rights to rugby league's Challenge Cup, keeping the competition's latter s…
Gallagher acquires naming rights to Australian Kangaroos rugby league team
Insurance broker Gallagher has signed a multi-year agreement as the new naming rights partner of the National Rugby League's Australian Kangaroos
Castore adds Melbourne Storm to Australian push in WH Sports-brokered deal
Australian National Rugby League (NRL) side Melbourne Storm has become the latest sports team to sign up emerging sportswear brand Castore as its kit supplier
NRL and players near agreement on pay cut
Rugby league players in Australia face losing about A$20m ($14.8m/€12.2
RDA to distribute BBC’s GB Rugby League Lions documentary internationally
The UK-based media rights agency RDA has acquired the rights to exclusively distribute a documentary about rugby league’s Great Britain Lions’ 2019 tour to broadcasters worldwide.