Rugby League
CUB switches out Carlton Dry to promote Victoria Bitter at 2021 State of Origin
Carlton & United Breweries (CUB) has chosen to promote the Victoria Bitter brand at this year's State of Origin series as part of its wider National Rugby League (NRL) sponsorship
RLWC2021 follows up National Lottery sponsorship with Titleist licensing deal
The Rugby League World Cup 2021 (RLWC2021) has bolstered its sponsorship and licensing portfolio through deals with the National Lottery and golf ball brand Titleist
Ex-Nine executive joins NRL as chief customer and digital officer
Former Nine Entertainment managing director of commercial, Alexi Baker, has been named the chief customer and digital officer at Australia’s top-tier domestic rugby competition, the National Rugby League.
Sky renews domestic Super League rights until 2023
UK pay-television broadcaster Sky Sports has renewed its domestic rights to the Super League rugby competition for 2022 and 2023
NRL weighs conferences idea during discussions on future
Australia's National Rugby League is pondering a major competition restructure aimed at making the competition bigger, increasing matches between local rivals and, ultimately, increasing its value to fans…
Ex-Nine commercial head Baker ‘in talks to join NRL as COO’
Alexi Baker, former Nine Entertainment managing director of commercial, is believed to be in talks to become chief operating officer at Australia’s top-tier domestic rugby competition, the National Rugby L…
RLWC2021 secures New Era deal
The Rugby League World Cup 2021 has signed up global headwear brand New Era to its sponsorship portfolio
NRL added to Therabody’s sports sponsorship portfolio
Australia’s top-tier domestic rugby league club competition the National Rugby League has become the latest sports body to sign up technology wellness company Therabody as a sponsor.
New IRL chairman targets France as 2025 World Cup host
Troy Grant has been appointed as the new chairman of International Rugby League and has targeted France as the host of the 2025 edition of the sport’s World Cup.
Premiership rugby clubs propped up with £88m government funding package
English Premiership rugby union clubs will receive £88m (€103.3m/$121.6m
RLWC2021 board additions include London 2012 duo
Organisers of the 2021 Rugby League World Cup in England have today (Wednesday) made three appointments to the RLWC2021 board, including two former staff members at London’s organising committee for t…
National Lottery to back women’s rugby league through RFL deal
The UK’s National Lottery has agreed a sponsorship deal with the Rugby Football League, through which it will specifically support the development of women’s rugby league.
RLWC2021 aims to land Australian TV deal before sales in New Zealand, North America
Organisers of the 2021 Rugby League World Cup have opted to go to market with broadcast rights in Australia, before looking to strike deals in New Zealand, Canada and the US
BeIN returns as home of Super League in France after year-long hiatus
Pay-television broadcaster beIN Sports has agreed a deal with rights-holder Sky to resume its French coverage of the Super League, the top tier of rugby league in the UK
Rhinos extend with Leeds Building Society to set record Super League duration
English rugby league team Leeds Rhinos has extended its main club sponsorship deal with Leeds Building Society for another three years
Oxen replaces Hummel as RFL kit supplier
The Rugby Football League (RFL) has signed a new five-year kit supplier deal with UK-based sportswear company Oxen
ESPN picks up NRL rights across Africa
International sports broadcaster ESPN has acquired rights in Africa to the NRL Australian rugby league competition
Puma doubles up State of Origin presence with NSW Blues deal
Sportswear brand Puma will kit out both Australian rugby league’s State of Origin representative sides in 2021, adding the NSW Blues to its recently-signed agreement with the Queensland Maroons.