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CUB switches out Carlton Dry to promote Victoria Bitter at 2021 State of Origin

(Photo by Bradley Kanaris/Getty Images)

Carlton & United Breweries (CUB) has chosen to promote the Victoria Bitter brand at this year's State of Origin series as part of its wider National Rugby League (NRL) sponsorship.

Already the official beer sponsor of the NRL, Victoria Bitter will support the three-match rugby league series between the states of New South Wales and Queensland instead of CUB's Carlton Dry brand.

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