Multiple Sports
Socios’ Alexandre Dreyfus on the new realm of blockchain-driven fan engagement
In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Alexandre Dreyfus, chief executive of blockchain platform Socios.com and its parent organization Chiliz. Fisher and Russo also preview the upcoming Beijing Olympics facing widespread political and operational challenges, discuss recent financial news surrounding Genius Sports and Comcast, and look ahead to forthcoming developments surrounding the National Football League’s Denver Broncos and Washington Football Team.
Olympics hospitality provider On Location recruits FFT’s Tonge to leading sales role
On Location, the Endeavor-owned hospitality and live events company, has recruited the French Tennis Federation’s Michael Tonge as its senior vice-president of global hospitality sales.
Hancock Prospecting to sponsor Australian Olympic teams
The Australian Olympic Committee has announced a four-year sponsorship agreement with Perth-based mining and agriculture company Hancock Prospecting
Legends expands portfolio with 4Front acquisition
Premium experiences company Legends has continued to diversify its business interests by acquiring data and analytics-focused digital media agency 4Front
Sky’s Q4 revenue dips but subscriber numbers up
Sky, the Comcast-owned European pay-television broadcaster, saw its direct-to-consumer revenue fall by just under one per cent from $4.08bn (€3.66bn) to $4.0
Sports should place ‘small bets’ in the metaverse now, says Seven League
Sports right-holders should immerse themselves in definitions of the metaverse and get involved in the emerging sector now or risk losing first-mover advantage, according to one of the authors of a new…
Genius Sports raises future revenue, profitability guidance
Sports data and technology company, backed by NFL rights and US expansion, presents hopeful outlook to investors
Comcast dramatically heightening investment in Peacock
Content spend for NBCUniversal streaming outlet to double in 2022
ESPN, Vivid Seats complete contract renewal
Ticket marketplace to remain integrated in ESPN digital properties
Ex-Noah Media Group producer Thomas named Whisper’s head of sport
Pete Thomas, a former executive producer at Noah Media Group, has been named as head of sport at UK-based sports production company Whisper
Extreme Networks signs with NFL, NHL, Manchester United
Networking solutions company completes set of new Wi-Fi agreements
Acrisure, OVG seal naming rights deal for Palm Springs venue
Deal is believed to be the largest of its type for a US minor league venue
BCW unveils 2021 social media rankings, showing strong growth across IFs
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe, has released the 2021 edition of its annual International Sports Federation Social Media Ranking
Discovery+ to launch in Germany and Austria later this year
The discovery+ subscription OTT streaming platform is set to launch in Germany and Austria this summer as part of an expanded agreement between pay-television broadcaster Sky and media company Discovery
Sport Collective, GV6 launch new Six Sport agency
Sport Collective and GV6, two marketing agencies that have been working in close collaboration for the past year, have joined forces to launch a new agency called Six Sport
NBCUniversal, TikTok strike content and advertising partnership for Beijing 2022
NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
Wynn Resorts ‘looking to offload’ sports betting business at steep discount
Wynn Resorts is reportedly looking to sell its online sports betting product WynnBET at a steep discount amid high state tax rates, intense competition from other sportbooks, and expensive marketing efforts…
UK sports attendances rebounded strongly in final part of 2021
UK sports attendances rebounded strongly in the final part of 2021, exceeding pre-Covid levels, according to a new study by sports marketing agency Two Circles