Motorsport
W Series partners with Formula 1 to stage races alongside Mexico and US Grands Prix
All-female motor racing competition the W Series has announced a tie-up with Formula 1 that will see it become part of the support programme at this year’s US and Mexican Grands Prix.
Formula 1 in talks over Saudi race deal
Formula 1 is in talks over staging a grand prix in Saudi Arabia, with reports claiming that a deal worth £50m (€58.3m/$64.9m) per year is under discussion.
Williams Racing continues to build sponsorship portfolio with Royal Bank of Canada
Formula 1 team ROKiT Williams Racing’s latest addition to its sponsorship portfolio is the Royal Bank of Canada.
Right Formula gains prestige clients with Marketing Minds acquisition
Sports sponsorship consultancy Right Formula has acquired the marketing services agency, Marketing Minds
Formula 1 and 188Bet agree sponsorship for Asia region
Formula 1 has signed up online gambling operator 188Bet as its Official Asia Sponsor.
The agreement will begin with the upcoming 2020 F1 season and run until the conclusion of the 2024 campaign
Unilever teams up with McLaren F1 on applied technology partnership
McLaren Racing has signed a multi-year applied technology partnership with Unilever, starting in the 2020 Formula 1 season
Williams Racing adds Lavazza to new-look sponsorship portfolio
Formula One team ROKiT Williams Racing has signed up Italian coffee company Lavazza as a sponsor for the upcoming 2020 season
British GT Championship lands Intelligent Money as title sponsor
Investment provider Intelligent Money has been unveiled as the title sponsor of the British GT Championship motorsport series
Sofina steps up Williams commitment amid sponsor departures
Canadian food products manufacturer Sofina Foods has extended and expanded its sponsorship deal with Formula 1 motor-racing team Williams.
Sofina first joined the team as a partner for the 2019 season
Penske Corp completes acquisition of Indianapolis Motor Speedway, IndyCar and IMSP
Global transportation, automotive, and motorsports conglomerate Penske Corp has completed its acquisition of the Indianapolis Motor Speedway (IMS), the NTT IndyCar Series, and IMS Productions
Phoenix Speedway and ISM Connect agree naming rights termination
Media technology company ISM Connect has stepped down from its naming rights agreement with the Phoenix Raceway just two year into its 10-year contact
PKN Orlen follows Kubica to Alfa Romeo Racing in co-title deal
Formula 1 team Alfa Romeo Racing has signed up Polish petroleum company PKN Orlen as Official Co-Title Sponsor in a deal that will also see Robert Kubica return to the team as a reserve driver
Goodyear follows WEC tie-up with World Touring Car Cup deal
US-based tyre manufacturer Goodyear has furthered its return to top-level global motorsport by agreeing a three-year deal to become the new official tyre supplier to the World Touring Car Cup (WTCR)
Formula 1 buoyed by rising attendances
Formula 1 has announced record attendance figures for its 2019 season, with Silverstone’s British Grand Prix emerging on top for both weekend and race day attendances.
K-pop stars BTS become Formula E ambassadors
Electric motor-racing series Formula E has agreed a deal for South Korean pop band BTS to be its global ambassadors, with the aim of promoting the benefits of electric vehicles in fighting climate change
Bandeirantes interested in renewing IndyCar rights following deal expiry
Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has said that its rights deal for the IndyCar motorsport series has expired
Spring Media to distribute STCC touring car rights in Nordics
The Spring Media agency has agreed a deal with the Nordic-based STCC for exclusive media-rights distribution of the touring car championship in Nordic markets
Goodyear signs new WEC deal as Monza, Kyalami added to calendar
Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…