Electric motor-racing series Formula E has agreed a deal for South Korean pop band BTS to be its global ambassadors, with the aim of promoting the benefits of electric vehicles in fighting climate change.
South Korea hosts its inaugural Formula E race in 2020, under a five-year deal struck between Formula E and local promoter JSM Holdings in 2018.
Jamie Reigle, the chief executive for Formula E, said: “In partnering with BTS, we will amplify our purpose of accelerating the adoption of electric vehicles to a global youth audience. Leonardo DiCaprio, Diane Kruger, Orlando Bloom and others have joined us at previous E-Prix races, and we look forward to working with BTS to continue to promote sustainability and the electric movement. We are extremely happy to collaborate with RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook (BTS members) to catalyze a move towards a cleaner future, faster.”
BTS is the biggest band in K-pop, the Korean pop music genre that has attained a global following, and one of the biggest musical acts in the world.
Asia is a priority market for Formula E, which already hosts races in China and Hong Kong, and has two teams – Envision Virgin Racing and DS Techeetah – under Chinese ownership.
Earlier this month, the series was awarded full world championship status from the start of the 2020-21 season, after approval by the world governing body for motorsport, the Federation Internationale de l’Automobile (FIA). It joins Formula 1 and the World Endurance, World Rally and World Rallycross championships in holding the elevated status.