HomeNewsSponsorship & MarketingFormula OneAsia

Formula 1 and 188Bet agree sponsorship for Asia region

(Photo by Charles Coates/Getty Images)

Formula 1 has signed up online gambling operator 188Bet as its Official Asia Sponsor.

The agreement will begin with the upcoming 2020 F1 season and run until the conclusion of the 2024 campaign.

The brand will feature exclusively throughout the Asian broadcast market with the use of virtual trackside advertising.

The deal was brokered by sports marketing agency and virtual advertising specialists Interregional Sports Group (ISG)

188Bet will also be granted a presence across F1’s digital and social platforms and gain exclusive ownership of the F1 Play predictor app for the Asia sports betting market. It will be supplied with official F1 betting data by sport data analysis multinational Sportradar.

The 2020 F1 season begins with the Australian Grand Prix which takes places between March 12 and March 15.