Motorsport

Puma has consolidated its presence in Formula 1 via the renewal and upgrade of its long-term deal with Scuderia Ferrari

Fashion brand Hugo Boss has revealed it is to focus solely on Formula 1, ending its long-term association with the Formula E electric racing car series

The International Automobile Federation (FIA) has today (Tuesday) announced that all 10 Formula 1 teams are in compliance with its cost cap rules following the second year of the measures being enforced.

Extreme E, the electric off-road motor racing series, has signed a non-binding Memorandum of Understanding (MoU) with the International Automobile Federation (FIA) which will see the launch of a hydrogen-fuelled championship in 2025.

Motorcycling’s MotoGP continues to place a focus on technology-led commercial deals after a new agreement was secured with GoPro.

Sportradar has significantly strengthened its data rights agreement with Nascar, adding official betting data for the US stock car racing series for the first time

FanDuel has become an Authorized Gaming Operator of Nascar, granting the online gaming company rights to use certain Nascar marks and collaborate with the stock car racing series to create new betting…

Nascar and nVenue have announced a multi-year deal to create in-race micro-betting markets and predictive contests for the motorsport series

German motor oil manufacturer Liqui Moly has extended its central sponsorship deal with Formula One – the pinnacle of the brand’s sponsorship activities across multiple sports.

McLaren Racing is resisting calls from Dutch health organisations to remove branding of tobacco-free nicotine specialist Velo from its car for the upcoming Dutch Grand Prix

Qatar Airways has appointed global sports marketing agency Right Formula as its retained agency for the airline’s Formula 1 activation programme.

Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama

Oliver Ciesla, a veteran of the sports and media industry, has left his role as chief executive of Motorsport Network Media (MSNM) following the takeover by private equity investment firm GMF Capital

Formula 1 saw its race promotion revenue grow during the second quarter of 2023 compared to the same period last year, despite the cancellation of May’s Emilia-Romagna Grand Prix, although overall revenue dropped from $744m (€675m) to $724m due to a decline in media rights income.

Nascar's decision to sell Xfinity Series rights on a standalone basis demonstrates a clear change in the stock car series' domestic media strategy from 2025, as it seeks greater exposure for the teams and drivers in its ecosystem.