Motorsport
Formula E strengthens DHL ties with race title sponsorship
Formula E has built on its long-term association with logistics company DHL through a new race title sponsorship deal
London and NY in, Asia out, as Formula E confirms calendar
London and New York have been confirmed as hosts of Formula E races this year, while hoped-for races in Asia, Marrakech and Santiago have been pushed to next year
Netflix develops Bubba Wallace docuseries
Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
Indianapolis 500 poised to attract Covid-record 135,000 attendance
The Indianapolis 500 is poised to become the most-attended sporting event in the world since the start of the Covid-19 pandemic with 135,000 spectators permitted to attend the May 30 race
Nascar partners with Grabyo to enhance content capabilities
US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
World RX commercial entity established with Dirks named executive director
A new Munich-based commercial entity has been established to promote and manage the commercial aspects of the FIA World Rallycross Championship with Arne Dirks, previously managing director of German basketball’s B…
Suzuki renews MotoGP commitment in five-year deal
MotoGP team Suzuki has renewed its commitment to the MotoGP World Championship until 2026.
Last year's champions signed a five-year deal with MotoGP with series commercial rights-holder Dorna Sports
Motorsport.tv engages Grabyo for digital news channel services
Motorsport.tv, the OTT streaming platform operated by digital media group Motorsport Network, has recruited cloud video production platform Grabyo to support the launch of its new digital news channel.
Motosport
Nascar, Satisfi Labs partner to boost fan engagement at tracks
Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season
BeIN acquires Extreme E rights in home Mena market
BeIN Media Group, the pay-television broadcaster, has agreed a rights deal across 24 countries in the Middle East and North Africa region for Extreme E, the new electric off-road racing series
Miami Grand Prix to join F1 calendar in 2022 in 10-year deal
Formula 1 will officially have two races in the United States from 2022 with the long-awaited Miami Grand Prix added to the calendar in a 10-year deal
Alfa Romeo F1 team bags Floyd as new sponsor
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has signed up luggage brand Floyd as a sponsor
AWS enhances F1 broadcast graphics offering
Formula 1 has announced that it will roll out the first of six new real-time racing statistics at this weekend’s grand prix in Imola, Italy, to enhance broadcast coverage of the motor-racing championship’s 202…
WRC secures early extension with Wolf Lubricants
The FIA World Rally Championship has signed a renewal with Belgian lubricant manufacturer Wolf Lubricants
Indonesia’s TVRI strikes deal to show remaining Formula E races
Indonesian state-owned broadcaster TVRI has signed a deal with electric motor racing series Formula E to show the remaining races of the 2020-21 World Championship
Canadian GP ‘set for cancellation’, F1 nears Miami race deal
Formula 1’s Canadian Grand Prix is facing up to the prospect of cancellation for the second year in a row, while the motor-racing championship appears to be close to concluding a deal for a new race i…
TAG Heuer extends with Red Bull Racing Honda
Luxury watch brand TAG Heuer has extended its sponsorship of the Red Bull Racing Honda Formula 1 team until 2024
Peroni identifies Formula One as avenue to grow awareness of non-alcoholic brand
Peroni 0.0%’s entry into the Formula One market with Aston Martin will support parent company Asahi Group’s vision of increasing the prominence of non-alcoholic brands in its portfolio.