Golf

Golf
Sponsorship & Marketing

Mastercard has announced the multi-year extension of its title sponsorship of the Arnold Palmer Invitational golf tournament and as the ‘Official Payment System of the PGA Tour’.
Golf
Media

LIV Golf's debut on the CW Network averaged just 289,000 viewers and earned a 0.18 household rating over Saturday and Sunday broadcasts
Golf
Media

Golf’s Ladies European Tour is to release an invitation to tender for host broadcast and production services later this week, and will follow that up with a media rights distribution ITT process.
Golf
Finance & Law

A federal judge has ordered the antitrust case between the PGA Tour and LIV Golf to proceed as scheduled, despite a plea from the former for a delay due to how complicated the dispute has become
Golf
Governance

The United States Golf Association has launched a development program to provide a "unified pathway" to professional golf for American junior golfers irrespective of their backgrounds
Golf
Media

LIV Golf has announced the launch of a new global app and streaming site to provide live coverage of its events in territories where it does not have an exclusive rights deal, while it has struck some…
Golf
Governance

Members of the Saudi-backed breakaway LIV Golf tour have been granted participation in all four Major tournaments after the PGA of America announced that LIV Golf players will be eligible to play at the…
Golf
Sponsorship & Marketing

LIV Golf has announced its first global sponsor in the form of US-based logistics and software company EasyPost, which has become its ‘Official Shipping Solutions Partner’.
Golf
Sponsorship & Marketing

Life insurance company Pacific Life has announced a new five-year sponsorship with the PGA Tour, designating the company as the 'Official Life Insurance Sponsor of the PGA Tour and PGA Tour Champions’.
Golf
Sponsorship & Marketing

Former world number one golfer and LIV Golf champion Dustin Johnson has ended his sponsorship agreement with Adidas after 15 years while 2017 Masters winner Sergio Garcia did not have his contract renewed…
Golf
Finance & Law

In a major victory for the PGA Tour, a federal magistrate judge has ordered that Saudi Arabia's Public Investment Fund's (PIF) Governor Yasir Al-Rumayyan can be deposed by PGA Tour lawyers and the LIV…
Golf
Events

With Netflix’s hotly anticipated ‘Full Swing’ documentary out this week, Nicholas Palmer, a business manager at Right Formula, argues that 2023 marks a watershed year for the sport.
Golf
Events

DP World Tour golf tournament the Hero Indian Open will take place this month for the first time after the pandemic, at the DLF Golf and Country Club in Gurgaon from February 23 to 26
Golf
Industry Moves

The Ladies Professional Golf Association (LPGA) has announced that Nicole Metzger has joined the tour as its chief sales and partnerships officer
Golf
Sponsorship & Marketing

American Honda, the North American subsidiary of Japanese automotive company Honda, is maintaining a significant presence in golf by announcing a wide-ranging, multi-year partnership with golf entertainment…
Golf
Sponsorship & Marketing

Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12
Golf
Events

The Ladies Professional Golf Association has cancelled its tournament in Hainan, China for the fourth year running, due to the pandemic
Golf
Sponsorship & Marketing

International banking group Standard Chartered has become an Associate Partner and ‘Official Banking Partner’ of the DP World Tour in a multi-year agreement.