Golf
Baseball star Trout joins TMRW Sports investment group
Major League Baseball star Mike Trout has joined TMRW Sports as an investor
CBS totals over 16m viewers on Masters final day
CBS Sports' Sunday broadcast of the Masters, which included the conclusion of the third round and the final round, earned 16
DP World Tour ‘wins’ legal battle against LIV Golf
Golf’s DP World Tour has refused to officially comment on reports that it has won an arbitration case against players who defected to the Saudi-backed LIV Golf series.
ProMedica calls early end to US Women’s Open presenting sponsorship
The US Women’s Open’s landmark presenting sponsorship deal with ProMedica has been ended after just one year amid the US healthcare organisation’s financial difficulties.
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NetJets extends backing of PGA Tour
Private aviation company NetJets has renewed its sponsorship agreement with golf’s PGA Tour.
Veritone extends role as Augusta National’s archive partner
Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.
Next League, TMRW Sports partner for TGL
TMRW Sports has announced a multi-year deal with digital growth consultancy and technology services company Next League to work on TMRW Sports' tech-infused team competition, TGL
TMRW Sports adds investments from O’Neal, Wade, Durant
TMRW Sports has added more stars to its roster of big-name investors after announcing that Shaquille O'Neal, Dwyane Wade and Kevin Durant have invested in the sports entertainment company.
OlyBet bags DP World Tour’s first ‘Official Betting Operator’ deal in Europe
The DP World Tour has named OlyBet, a subsidiary of Olympic Entertainment Group AS, as its first-ever ‘Official Betting Operator’ in Europe in a two-year sponsorship.
PGA of America appoints Legends as sponsorship sales agency
The PGA of America has appointed global sports marketing agency Legends to spearhead its go-to-market strategy and sales execution for new sponsorships
Comcast Business named Players Championship sponsor in long-term deal
The PGA Tour and the Players Championship have announced Comcast Business as a sponsor of the Players Championship through 2030
Resorts World Sentosa becomes LIV Golf Singapore ‘presenting partner’
LIV Golf has named the Singapore-based destination Resorts World Sentosa (RWS) as the presenting partner and official hotel of the LIV Golf Singapore tournament scheduled for April 28-30
Netflix renews golf and tennis docuseries
Netflix has announced that it has renewed its golf and tennis documentary series "Full Swing" and "Break Point" for second seasons
Solheim Cup supports sustainability with Peninsula deal
Marine energy supplier Peninsula has agreed a deal to sponsor this year’s edition of women’s golf tournament the Solheim Cup.
PGA Tour sets out event reform plans
The PGA Tour has spelled out major competition reform plans, including the introduction of smaller fields and the eradication of cuts, in moves that rival organisation LIV Golf has immediately mocked,…
TMRW Sports makes four executive hires
TMRW Sports, the golf technology venture co-founded by Tiger Woods and Rory McIlroy, has made four new executive hires, including Ken Aagaard as vice-president of broadcast technology ahead of the launch…
Mastercard extends with Arnold Palmer Invitational and PGA Tour
Mastercard has announced the multi-year extension of its title sponsorship of the Arnold Palmer Invitational golf tournament and as the ‘Official Payment System of the PGA Tour’.
CW Network’s debut LIV Golf ratings hover below 300,000 mark
LIV Golf's debut on the CW Network averaged just 289,000 viewers and earned a 0.18 household rating over Saturday and Sunday broadcasts