Golf
Hilton upgrades from Ryder Cup supplier to top-tier sponsor
Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner
LIV Golf reverts to live streaming on YouTube
LIV Golf has announced plans to live stream all of its tournaments on YouTube in international markets, including pay-per-view streaming in four countries where rights deals are already in place
TMRW Sports adds Bieber, DJ Khaled as investors
Sports technology and entertainment venture TMRW Sports has announced investments from music industry celebrities Justin Bieber, DJ Khaled, Macklemore, Jake Owen, and Darius Rucker
Coca-Cola renews PGA Tour Championship sponsorship
The PGA Tour has announced that Coca-Cola has renewed its sponsorship of the Tour Championship in a deal that runs through the 2027 tournament and signed a five-year agreement to keep Coca-Cola as the…
PGA Championship viewership final round hits 15-year low
The final round of the PGA Championship recorded the worst viewership for the event in 15 years on CBS in the United States.
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Motorsports exec Chitwood back in Chicago for 2026 Presidents Cup role
Joie Chitwood has today (Tuesday) been named president of the 2026 Presidents Cup, the biennial golf tournament pitting the United States against the rest of the world (excluding Europe)
Sky retains US Open rights to 2025
UK pay-television broadcaster Sky Sports has agreed a three-year extension to its rights deal with the United States Golf Association (USGA), a contract that includes men’s and women’s majors the U.S. Op
AT&T ‘ends title sponsorship’ of Byron Nelson
US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
CDW signs as Ryder Cup supplier, Meiomi Wines extends with PGA Tour
Information technology company CDW has signed as the ‘Official IT Services Supplier’ to the 2023 Ryder Cup.
TMRW Sports hires CapTech to build TGL gameplay platforms
TMRW Sports, the sports technology and entertainment venture co-founded by Tiger Woods and Rory McIlroy, has announced a multi-year deal with technology consulting firm CapTech Ventures to support scoring…
PGA Tour Latin America, Canada merge into PGA Tour Americas
The PGA Tour has announced that PGA Tour Latinoamérica and PGA Tour Canada will merge into a single third-level tour, PGA Tour Americas, which will consist of 16 events across Latin America, Canada and …
LPGA opts for SeatGeek as first ticketing partner
The Ladies Professional Golf Association (LPGA) has today (Tuesday) selected SeatGeek as its first-ever ticketing partner
Fanatics’ Rubin, Liberty’s Maffei invest in TMRW Sports
TMRW Sports, the golf technology venture co-founded by Tiger Woods and Rory McIlroy, has received investment from Fanatics chief executive and founder Michael Rubin and Liberty Media president and chief …
PGA Tour Champions, Intersport revive plans for team golf’s fourth ‘major’
The PGA Tour Champions has united with sports media and marketing firm Intersport to launch what aspires to be the fourth ‘major’ for team golf competitions.
PGA Tour names Bushmills as whiskey sponsor
The PGA Tour has signed a four-year sponsorship deal with Bushmills Irish Whiskey.
Bushmills has been named as the “Official Whiskey of PGA Tour and PGA Tour Champions”.
LPGA brings in Legends to drive fan engagement
Premium experiences company Legends has further expanded its golf portfolio by agreeing a wide-ranging deal with the Ladies Professional Golf Association (LPGA)
Genesis backs DP World Tour’s new Korean event
Korean luxury car brand Genesis has been announced as the presenting sponsor of the inaugural Korea Championship, a new golf event that will be co-sanctioned by the DP World Tour and the Korea Professional…
Baseball star Trout joins TMRW Sports investment group
Major League Baseball star Mike Trout has joined TMRW Sports as an investor